Hardy Desai is the Co-Founder, CEO, and Head of Growth at Supple Digital, a multi-award-winning digital marketing agency based in Melbourne. With a focus on world-class marketing and technical expertise, Hardy leads the Supple team and empowers business owners to take charge of their online presence. Together with his long-time friend and business partner Nishant Shah, Hardy has grown Supple into an industry-leading digital marketing agency. Under Hardy’s leadership, Supple has received many accolades, including recognition in the AFR Fast 100, the Deloitte Tech Fast 50, and the Financial Times High Growth Companies, as well as winning a SEMRush Search Award for Best Low Budget Campaign.Never one to compromise on his values, Hardy is committed to ongoing research and development, nurturing the industry’s best talent, and providing cutting-edge digital marketing services with integrity and transparency. Hardy insists on face-to-face client meetings whenever possible, and he shows fierce loyalty to people who love their job and embody positivity.As a leader, Hardy often lets his actions do the talking. When he and Nick first launched Supple, they literally worked out of a garage. When it came time to expand, they both docked their pay to minimum wage so they could attract the best people and resources. These actions accelerated Supple’s growth and transformed it into the company it is today. Hardy also encouraged his team to build free digital marketing tools for the Supple website, providing a creative outlet for his employees and useful resources for business owners. You can still access those free tools on the Supple website to this day.Hardy remains positive and enthusiastic about the future. He has a strong vision for Supple and looks forward to continually growing the company alongside Nick and his beloved team.