As a Brand Awareness Specialist at RealPage, Inc., my role encompasses a multifaceted approach aimed at amplifying our clients presence and resonance in the social and digital landscape. I spearhead the orchestration of paid social campaigns, meticulously managing budgets and ad placements to optimize traffic, reach and engagement. Crafting and refining social media strategies is second nature where I also leverage data-driven insights to not only optimize current performance but also to forecast and adapt for future growth.Moreover, my responsibilities extend to client-facing interactions, conducting account performance calls that delve beyond standard reports. I translate analytics into actionable insights, offering clients a deeper understanding of the brand's social and digital footprint and aligning strategies with their unique objectives. This involves not just presenting numbers but distilling meaning from them, fostering a collaborative environment where client goals and optimized strategies converge for mutual success.I have a degree in Applied Physiology and Sport Management, with a concentration in Marketing, from Southern Methodist University. I also have multiple certifications in Google Ads and Google Analytics, Meta Blueprint as well as a Udemy course in Ultimate Google Ads Training. I have a demonstrated history of working in the Informational Technology, Property Management, Construction and Sport industry, where I developed and implemented brand management, digital strategy and social media strategies to increase brand awareness and consumer engagement. I have comprehensive campaign experience in Google Search, Google Display, Facebook, Instagram, LinkedIn and TikTok campaigns. I am passionate about research and data driven marketing, social media + paid social management, content creation and strategy.