Hareem Abdul Rauf Email & Phone Number

Karachi, Pk

Karachi Division, Sindh, Pakistan

Karāchi, Sindh, Pakistan

- Thoroughly and intricately researched a product category and its market under the design thinking ideology - Incorporated secondary and primary research tools like mystery shopping, service safari, fly on the wall, AIDA Model, psychographic analysis etc., to discover the crux of the business challenge - Conducted numerous IMT, LMT & experience store visits to evaluate the stock, market reception and placement of Dawlance products - Conducted participatory research and interviews under the service design model to involve consumers within the experience design process - Presented strategic and immediate action plans for user centric interventions and innovations, that redefine the product and service experience for both the consumers and Dawlance

Karachi Division, Sindh, Pakistan

- Marketing & Design Lead for The Shamil Initiative, a social enterprise of NOWPDP- Revived Shamil's digital presence and increased reach by tenfold in 15 weeks through SEO-based marketing, content strategy & trendy post design- Performed product photography and reel creation for brand representation to market the products made by disenfranchised & differently ables artisans- Conducted interviews and wrote journalistic pieces on the stories of the artisans for empathetic outreach and inclusivity representation- Showcased flexibility & versatility by adapting quickly to various roles and aligning vision with brand guidelines

Lahore, Punjab, Pakistan

Designed user-centric low to hi-fidelity wireframes & screens for interactive maps to voice out migration stories on an immersive platformConducted market research to analyze competitor websites and gain contemporary insights

Karāchi, Sindh, Pakistan

•Completed leadership and mentorship training in a 3-day boot camp•Led 7-day workshops at Hilal Public School, Saeedullah Goth, mentoring 47 female students•Developed comprehensive workshop modules on Entrepreneurship, Leadership, Digital Literacy, and Career Counseling•Demonstrated leadership, resilience, and dedication in empowering students•Managed students and teachers at the OSP gala in Dreamworld Resort for a safe and enjoyable experience.

Karāchi, Sindh, Pakistan

- Guided the new batch in their academic and social affairs at the university- Supervised progress and maintained detailed reports for a group of 20+ students- Increased the networking horizon for the new batch, introducing them to useful resources and opportunities ensuring their smooth transition into the university-Improved first-year experience by providing research insights to the relevant departments

Karāchi, Sindh, Pakistan

- Recognized as the MOST ACTIVE CAMPUS AMBASSADOR in first month of Joining- Connected Crete Trav with reputable entities like Habib University and IBA IESS for potential collaboration and outreach

Karāchi, Sindh, Pakistan

- Marketed IESS on various platforms and leveraged the social media algorithms to advantage- Joined different but relevant groups to reach the targeted audience- Spread the message of IESS through word of mouth- Used relevant terms and media to have an increased reach

Bachelor Of Arts - Ba (Hons.)

Intermediate

Matriculation