• Planning and executing marketing campaigns across various channels such as digital, print, social media, and events.• Managing the marketing budget effectively and allocating resources appropriately.• Collaborating with product development, sales, and other departments to ensure alignment and consistency in messaging.• Overseeing the creation of marketing materials such as advertisements, brochures, and promotional content.• Building and maintaining relationships with media outlets, advertising agencies, and other marketing partners.• Staying updated on industry trends and best practices to keep the company's marketing efforts innovative and competitive.• Analyzing marketing metrics and KPIs to measure the success of campaigns and making data-driven decisions for future strategies.• Collaborating with agencies to develop creative concepts, advertising materials, and marketing campaigns.• Negotiating contracts, scopes of work, and budgets with agencies to ensure cost-effectiveness and ROI.

Drove client growth and revenue through strategic marketing, exceptional communication, and successful project management.• Managed a portfolio of clients, acting as the primary point of contact and building strong relationships through consistent communication and meetings.• Developed and executed data-driven marketing strategies to achieve clients' objectives and maximize agency revenue.• Collaborated effectively with internal creative, production, and media teams to ensure seamless project execution and client satisfaction.• Monitored project timelines and budgets, delivering projects on time, within budget, and exceeding quality expectations.• Analyzed campaign performance and provided clients with actionable insights to optimize results and goal achievement.• Identified new business opportunities and partnered with the business development team to win new clients.• Grew existing client relationships by uncovering upsell and cross-sell opportunities, developing proposals aligned with client needs.• Led client presentations and meetings, crafting compelling presentations and facilitating discussions with stakeholders.• Coordinated with external vendors and partners to ensure successful project and campaign delivery.• Maintained the highest quality standards for all client deliverables, adhering to brand guidelines.

Roles & Responsibilities: 1.Writing clear marketing copy and captions to promote products/services2. Conducting research on any given topic3. Designing social media posts

Roles & Responsibilities1. Designing social media strategies to achieve marketing targets.2. Managing, creating and publishing original, high quality content on social platforms.3. Looking after social media accounts to ensure up-to-date content.4. Collaborating with social media influencers to create social ‘buzz’ regarding new collection launches.5. Facilitating client-company communication (respond to queries, get reviews and organize chats).6. Communicating with industry professionals via social media to create a strong network.7. Monitoring user engagement and suggesting content optimization.8. Maintaining and updating website content and products.

Roles & Responsibilities1. Developing news stories as per information generated by wire service, assignment desk, newspapers and press releases in field and archives.2. Researching and writing unbiased and factual news stories, re-writing wire copy and developing crisp news story.3. Writing blogs and articles.4. Monitoring story all through its various stagesDeveloping and writing news stories that address interest of customers.5. Updating breaking news on website and sharing on social media accounts.