ration is an ode to all the conversations we’ve had and will continue to have about our shared obsession with food. it’s a blend of our passion for research and everything related to food, exploring its impact on our daily lives and yours.with ration, we aim to go beyond simply diving deep into ingredients or discussing the latest cooking techniques. we want to explore how pop culture and trends shape the culinary scene, and how standard FMCG brands create relatability and adapt when changing locations.our goal is to foster a community intrigued by these discussions and conversations, even if they don’t come from the same culinary background as us. we want to connect with people who have a genuine interest in learning more about the multifaceted world of food.

Product design and reworking brand image. Primary market research for cold pressed oils. Planning and coordination of marketing activities. Content creation plus social media. Increased footfall by 60%. Business development and research.

Co-owned a home-based cloud kitchen. Formulated costing and pricing. Engineered a menu and designed recipes. Planned operations and production in a two person team.

Piloted the data collection and compilation of over 400 recipes under the Food Safety and Standards (labeling and display) Regulations, 2020. Customer service and interaction. Part of the R&D team for a new restaurant. Assisted with planning and execution of posts for the Instagram Page. Executed all tasks from making dishes to giving out orders. Trained multiple juniors under me and handled shifts.

Ideated and organized 40 workshops and local events. Footfall 15k, and revenue generated Rs.150k.Social media and marketing campaign management: 5 news features, 50k+ online impressions, 60% conversion. Onboarded 50+ farmers and 30+ homecooks. In depth market research regrading consumer preferences towards organic products.