An integrated marketing & brand communications hybrid with over 20 years of experience working in public relations, print media, broadcast, digital & social media content & influencer marketing helping brands evolve to the next level with expertise in integrated communications & marketing across multi-market and disciplines.Oversees digital and social content creation with a focus on brand journalism via video, newsroom and social media influencer campaigns. Works closely with creatives, crafts effective, entertaining content that leads to consumer brand love, driving traffic, and keeping audiences engaged. Leads marketing strategic and integrated campaigns, with an outcome-oriented mindset, providing solutions powered by consistent messaging across earned, owned, and shared channels. An expert in developing, producing, and directing digital video & film, delivering quality content for clients.A storyteller and former broadcast journalist with extensive experience in planning and producing news, feature content for online, TV, radio, and both live and recorded shows. Managed show output, on-set activities, and built newsrooms as platforms for brands to converse with their target audience. Savvy with finding and creating stories in real-time that drive interest and conversation. A PR strategist - planned and implemented PR campaigns for world-leading consumer and corporate brands, government agencies and cross-industry sector solves problems and finds solutions that create meaningful value for clients. Expertise: Content Creation, Digital Media & Content Strategy, Video Production, Video Creative Direction, Creative Strategy, Communications Marketing Strategy, Planning & Execution, Public Relations, Brand Integration, Crisis Management, Broadcasting Journalism, Collaborative Journalism, Media, Event Management, Artistic Choreography, Fashion.An unexamined life is not worth living. –Socrates