Hari Krishnan Ravindran Email & Phone Number

Kuwait

Kuwait

 Analysing the market and preparing a competition survey for the brand within the targeted region. Preparation of a three-year strategic plan for the brand and executing a price value chain. Negotiating and developing new retail accounts along with the importer/distributor. Planning and assisting the team in preparing a sales campaign suited to the region and current consumer trends. Planning and review of the market spends across each channel. Planning and reviewing of budgets for the product ranges. Managing the sales team along with the importers/distributors and monitoring the sell off. Negotiating the sale terms and meeting sales targets. Organising and participating in the meeting with power retailers along with the importers/distributors for the brands managed. Organising licences and co-ordination on the regulatory requirements for the products with the specific region. Managing orders, contracts and export documents. Troubleshooting to sort out any problems with the exports.

Kuwait

 Overall responsibility on the P&L of the two divisions, Business Plan, order management and growth. Responsible for managing and growing a profitable portfolio of customers and categories. Conducting a feasibility study for prospective new products and brands.  Analysing business developments and monitoring market trends. Formulate and implement plans and strategies to improve brand visibility within the Kuwait market. Responsible for setting the strategy for increasing the turnover for the mentioned divisions at the retail outlets. Finalization of the Annual Business Plan with the category managers for two business units and presenting the plan to the Board. Key negotiator in finalizing the yearly contracts with all key accounts and deploying new product launches within the Country. Assisting the team in preparing a bottom up forecast to ensure the adequate quantities of products are ordered. Part of the core operational excellence team who is responsible for mapping the current business process and devising strategies to improve the same. Assisting the team in their Supplier and Retailer negotiations. Leading business review meeting with power retailers and setting plans for sustainable growth model. Responsible for devising a strategy for website development for UTC range of perfumes with the agency and the marketing team.  Responsible for the approval of social media content within Kuwait for the brands managed.

Kuwait

 Preparation of the Annual Business Plan for two business units and presenting the plan to the CEO.  Negotiating with the suppliers for the yearly business plan and strategic decisions.  Responsible for the profitability of the business by managing the margins and also controlling the operational expenses to ensure the gross profit is as per the set guidelines. Presenting the P&L statement on a quarterly basis to the top Management and providing explanations for Sales / Margin diversions if any. Responsible & accountable for all marketing related artwork and visuals used in trade for all BTL activities. Key negotiator in finalizing the yearly contracts with all key accounts. Deploying new product launches within the Country. Generating awareness for the brand by building strategies along with the supplier which helps in showcasing the competitive advantage and the exceptional service the brand has to offer. Training the team and the retailers for product knowledge & setting the guideline for best in class executions. Leading business review meeting with power retailers and setting plans for sustainable growth model. Implementation of an adequate ordering process based on forecast to make sure items are available at the right time taking into account the seasonality of products. Efficient stock management by avoiding over stock by devising and executing consumer promotions. Additional responsibility to look for new business opportunities and lead the pitch for new brands.  Part of the core operational excellence team who is responsible for mapping the current business process and devising strategies to improve the same..

Kuwait

 Generating awareness for the brand by building strategies along with the supplier which helps in showcasing the competitive advantage and the exceptional service the brand has to offer. Training the team and the retailers for product knowledge & setting the guideline for best in class executions. Leading business review meeting with power retailers and setting plans for sustainable growth model. Implementation of an adequate ordering process based on forecast to make sure items are available at the right time taking into account the seasonality of products. Efficient stock management by avoiding over stock by devising and executing consumer promotions.

Kuwait

 Benchmarking the Company’s products against competitors from a price and quality perspective and Strategic pricing. Forecasting, ordering and sourcing of new products and suppliers. Analyzing the sales trends and accordingly setting targets for showrooms. Preparation of monthly sales campaigns. Ensuring effective merchandising is implemented within the showrooms. Preparation and execution of various incentive plans at the showroom level to drive sales. Training of the team on product knowledge and soft skills.

Pune

 Prepare job descriptions, review employment applications and hire new employees up to managerial level. Develop and coordinate various employee assessment programs. Strategize and implement various employee retention programs. Ensure that payroll, benefits and performance administration are handled in accordance with the contractual requirements. Manpower budgeting.

Master Of Business Administration (M.B.A), Marketing

Education record