•Currently Working in a Home Textile Exporting House , Meridian Fabrica (Karur, Tamilnadu, India). Handling the Merchandising / Marketing departments. •The main task is to achieve the brand value for their new Home textile Brand Named 'Elan'. •Controlling and guiding the brand development team, New product development team, Visual Promotion team, Visual Marketing and design team.•Branding , Brand Value, Brand Positioning and label development.•Trend , Market and Design Analysis.•Handling International Clients for Exporting.Export Buyer: P-fister-Switzerland

Managing projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals and quality and adherence to deadlines.Participated in SPOGA + GAFA 2011 held in Germany - Koelnmesse.

Created Standard quarterly marketing collateral while ensuring all deadlines were met. Created solutions in the areas of inventory, sales , reporting , distribution and product upgrades that led to system improvements and streamlined process.Handling R&D, Production merchandising, executing the orders with the team.Monitoring the activities of the Hometextile market.Coordinating with buyers for new samples and acquiring designs from buyers, study the style and processing the sample with costing & quote sheet.Major Buyers: European MarketBrands Handled: JYSK-Denmark/Sweden, HemTex, POCO, HOBBYHALL, ROSENDAHL, HOMECENTER - DUBAI, COOP - DENMARK/Sweeden/Norway/Poland, NETTO-Denmark, ELCORTES-Spain, WEST ELM-US

Created and executed marketing / PR campaigns, including new product introductions and existing product development.Planning for the domestic sale and participating with local trade fairs to clear the stock goods. By this impressing the customers to increase the business value. Acquiring sample designs from buyers, study the style and processing the sample with costing and quote sheet. Proceed with making of prototypes on availability of fabric to approve the style/fit. Major Buyers: European MarketBrands Handled: Marks & Spencer-UK, NEXT-UK, DENBY POTTERY-UK, DORMA-UK, DCOR MANUFACTURE-US & RESTORATION HARDWARE-US, BHS-UK

Arranging for sample development with suppliers according to buyer's specification and detail by coordinating with designer and production team. Vendor development activities, facility compliance and customer relationships.Worked closely with company executives to identify new business opportunities and routinely participated in the sales process. Reported and consolidated company financial performances. Major Buyers handled: COLUMBIA-US, HAGGER, DDP-UK, OXBOW-UK, CALIFORNIA-S.A, AUTHENTIC AND X-DRIVE

Sourcing of new products to develop embroidery design both in computer and machine. Inspection sample pieces as per quality specifications.Extensive travelling to look after production for timely execution of orders. Communicated with customers, employees and other individuals to answer question and explain information. Computed, recorded and proofread data , records and reports. Brands Handled : TOMEN CORPN, ORIBO, BLUE NOTE, SAZABY, AFTERNOON TEAMUIEX