Data Analytics Consultant (Capstone Project)
Tempe, Arizona, United States
- Implemented a social media analytics pipeline focused on unbiased customer sentiments using BERT Algorithm and ML libraries like pandas, scikit-learn and scipy to improve classification capabilities of customer.
- Developed Python code to perform review classification, review topic modelling, preprocessing, analysis, and postprocessing of sentimental analysis based on client-defined set of aspects, achieving an accuracy of 87%.
- Improvised the analytical set-up by identifying new set of aspects like comfort, fit and endurance limit to understand customer preferences, form meaningful marketing insights and promote appropriate set of products.