Haridas P. Email & Phone Number

• Team Management• User acceptance Testing• Client co-ordination • Project managementUser Journey Mapping

• Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media ads.• Monitored and optimized advertising campaigns using Google, Facebook and Bing.• Collaborated with internal departments to build digital experiences and achieve marketing goals.• Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.• Managed marketing campaigns to cultivate brand awareness and drive… Show more • Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media ads.• Monitored and optimized advertising campaigns using Google, Facebook and Bing.• Collaborated with internal departments to build digital experiences and achieve marketing goals.• Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.• Managed marketing campaigns to cultivate brand awareness and drive website traffic.• Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.• Identified growth opportunities and developed initiatives to increase market share.• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.• Masterminded highly successful digital strategies for various platforms to attract customer engagement.• Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.• Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.• Handling Digital Marketing Department Show less

Mumbai Area, India

• Managing all marketing for the company and activities• Compiling marketing strategies• Planning and implementing promotional campaigns.• Manage and improve lead generation campaigns, measuring results.• Monitor and report on effectiveness of marketing• Working closely with design agencies and assisting with new product launches.• Analyzing potential strategic partner relationships for marketing• Determined optimal variation of, and resource allocation to media… Show more • Managing all marketing for the company and activities• Compiling marketing strategies• Planning and implementing promotional campaigns.• Manage and improve lead generation campaigns, measuring results.• Monitor and report on effectiveness of marketing• Working closely with design agencies and assisting with new product launches.• Analyzing potential strategic partner relationships for marketing• Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals.• Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits.• Tracked key metrics and developed spreadsheets and data models.• Continually maintained and improved company's reputation and positive image in markets served.• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.• Coordinated with design and media teams to develop high-quality creative assets. Show less

Mumbai, Maharashtra, India

• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.• Managed and oversaw design of marketing material and promotional literature for organization.• Identified target audiences and devised campaigns to match target demographics and optimize results.• Planned and executed marketing campaigns to target groups, areas and wider community.• Developed and implemented targeted… Show more • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.• Managed and oversaw design of marketing material and promotional literature for organization.• Identified target audiences and devised campaigns to match target demographics and optimize results.• Planned and executed marketing campaigns to target groups, areas and wider community.• Developed and implemented targeted digital strategy to improve business performance. Show less

Mumbai, Maharashtra, India

• Manage key traffic channels through PPC, SEM, Ad Networks • Paid Marketing • Search Marketing • Facebook Paid Marketing • Online Display Advertising • Customer Acquisition• Strategic planning—understand client goals and business requirements, and translate them into a coherent Internet marketing strategy;• Measure the success of online marketing activities through the advanced use of web analytics• Determined optimal variation of, and resource allocation to media outlets by… Show more • Manage key traffic channels through PPC, SEM, Ad Networks • Paid Marketing • Search Marketing • Facebook Paid Marketing • Online Display Advertising • Customer Acquisition• Strategic planning—understand client goals and business requirements, and translate them into a coherent Internet marketing strategy;• Measure the success of online marketing activities through the advanced use of web analytics• Determined optimal variation of, and resource allocation to media outlets by analysing consumer data to meet company's advertising goals.• Conducted research to analyse customers' behaviour, including preferences, trends and purchasing habits.• Tracked key metrics and developed spreadsheets and data models.• Identified appropriate marketing channels and target customers for campaigns.• Coordinated with social media, public relations and other teams to execute product introductions. Show less

Mumbai, Maharashtra, India

• Uses market research, web analytics and search engine technology data to work with SEO and SEM team members to evaluate, adjust, and redirect SEO and SEM team efforts and campaigns as necessary. • Build out PPC Campaign for Google , Face book ads• Develop new ads, testing and optimizing keywords, ad text, and landing pages.• Manage a team of SEO architecture On Page & off Page, Content, and Linking/Promotions executives to execute on campaign objectives for… Show more • Uses market research, web analytics and search engine technology data to work with SEO and SEM team members to evaluate, adjust, and redirect SEO and SEM team efforts and campaigns as necessary. • Build out PPC Campaign for Google , Face book ads• Develop new ads, testing and optimizing keywords, ad text, and landing pages.• Manage a team of SEO architecture On Page & off Page, Content, and Linking/Promotions executives to execute on campaign objectives for websites.• Assisting Web Designers and Programmers in layout of web pages when required.• Submitting Monthly Keyword ranking report, Weekly Google analytics report, PPC reports• Competitive analysis of keywords and generating meta tags• Tracking traffic through Google analytics and making the strategies• Suggesting the ROI keywords to Clients Show less

Mumbai, Maharashtra, India

• Using web tools to track site traffic, rankings • Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted • Researching and resolving link architecture and navigation issues • Assisting in layout of web pages when required • Continually monitoring organic search rankings to increase traffic • Researching keywords using Google and Word Tracker etc• Reviewed and optimized client sites to improve… Show more • Using web tools to track site traffic, rankings • Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted • Researching and resolving link architecture and navigation issues • Assisting in layout of web pages when required • Continually monitoring organic search rankings to increase traffic • Researching keywords using Google and Word Tracker etc• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.• Created dynamic SEO strategies to exceed market competitors and meet client needs.• Worked with development team to properly implement SEO best practices on newly developed code.• Developed and implemented quality link-building strategies. Show less

Pgdm, Marketing/Marketing Management, General

Bachelor Of Engineering (Beng), Computer Engineering, First Class

Activities and Societies: debate team

High School, Hsc, First Class

High School, Ssc, First Class