Project managers are the glue that helps keep projects — and people — together. They are responsible for planning, organizing, managing and executing projects from beginning to end. The project scope can vary from single pieces of collateral to multifaceted, multichannel marketing campaigns.These professionals commonly work under the direction of brand managers or creative directors from whom they collect project information — deadlines, objectives, budgets, etc. They also assign individuals or entire teams to tasks within the project, while creating and managing detailed schedules throughout the duration of the project. In some instances, project managers are responsible for budget management, as they are given a specific amount of money to work with and must complete the project in accordance to the stated budget.Another critical function that project managers play a central role in is risk analysis. They must be adept at identifying potential roadblocks related to budgets, resources and timelines, and reporting these potential issues to their supervisors, when necessary.