A new-gen infotainment platform that strengthens hyperlocal communities by triangulating print, television and social media platforms for the local area thereby offering endless opportunities to showcase talent and support

- Head Ad monetization for DailyThanthi Group Digital - Responsible for developing sales strategy, process, and executing it. - Responsible for team building, coaching, and mentoring.- Partnered with Top Digital Agencies Nationally. Position DailyThanthi digital assets as a leader in the news genre amongst the agency ecosystem and clients- Partnering with the key technology stakeholders, trading desks and agencies to ensure 100% growth in programmatic revenue YoY- Work closely with Senior management, Editorial , Ad ops & Product teams to drive results- Responsible for driving the Revenue targets & growing YOY for the assigned regions/categories-- C-Level interactions to scale revenue growth.- Strong Technical Knowledge.

- Managed all Online, Digital and Mobile Development and Support for Sun Network Groups , Dinakaran, Sun news, Kungumam, Sun Foundation and Tamil murasu. - Revamped Group Websites – www.dinakaran.com| www.tamilmurasu.org | www.sunnewslive.in| www.kungumam.co.in- Increased Dinakaran.com Website traffic 800% from previous website iteration. Increased engagement with Viewers by 60% with FY 2012- Implemented Online AD Inventory and Raised online ads revenue from 12 lakh per year( while taking over charge) to 3 Crores Per year for dinakaran Online Version. - Successfully Launched Mobile Apps for dinakaran ( IOS and Android) , Sun News Mobile Apps - Monitoring the content Team for the website and other digital platforms, ensuring it is topical, accurate, engaging, and follows the organizations guidelines.- Developed a highly effective social media content, message distribution and engagement platform which diversified our brand messaging channels, increased quality web visits and lead conversions. - Successful Digital Strategy and Operation Experience in Facebook, Twitter, You tube and other Social Media- Setup Digital Marketing l team, define objectives, performance targets and development plans..- Successfully handled Hacking and Cross Script Vulnerabilities and Sql Injection and many Security Threats.

- Designed and Developed dinamalar.com, Dinamalarbiz.com ,smartshoppers.co.in , www.rlinstitutes.com- Entirely redesigned and re-branded dinamalar.com - Tamil Portal- Developed Website from static to dynamic using ASP / Sql Server.- Implemented company’s biggest online advertising campaign Google Adsense , Tribal Fusion - Managed a team of web developers and graphic designers in the design and implementation.- Created Social Media Platform for Group Websites.- Implemented Various categories in Sub domains Such as Temple.dinamalar.com , astrology.dinamalar.com,cinema.dinamalar.com,sports.dinamalar.com ,dinamalarbiz.com for business website,books.dinamalar.com and much more…

Created real-time web applications for worldtamilarweb.com and thalam fm, complex back-end management systems including content management, e-commerce, customer relations and communication interfaces.Designed layouts and templates for various small companies and individuals.