Balaji Hariharan Email & Phone Number

Bengaluru, Ka, In

Suwon-Si, Gyeonggi-Do, Kr

Head of Product, UX, Analytics teams at Samsung Bangalore. Leading a team of ~200 members for all projects here.

Suwon-Si, Gyeonggi-Do, Kr

Leading the product management org at Samsung Bangalore. Portfolio: Samsung Pay, Ads, Growth, AI, Internet, Monetization, eStore, Bixby etc.

Suwon-Si, Gyeonggi-Do, Kr

Head of Product management- Samsung India services Monetization- Samsung Pay, Samsung Pay mini- Browser- Samsung Ads SSP- Samsung Growth Platform

Gurugram (Gurgaon), Haryana, In

DIGITAL SERVICES: #1 category in Snapdeal in 8 months with zero budgets---------------------------------------------------------------------------------------------------Partnered with leaders in each vertical in India to offer Digital Services via Snapdeal - Services Offered: Recharges, 10+ bill payments via Freecharge. Book flights, hotels via ClearTrip, buses via redBus, order food via Zomato, 84 home & personal services via UrbanClap, book cab via Uber, movie tickets via BookMyShow, Order Currency.- Growth: Grew to #1 category in Snapdeal within 8 months with zero budget- Customer Retention: Ensured 84% customers repeat within 30 days- Customer Acquisition: Became India's largest partner for Uber to acquire customers- Conversion: Repeat customers convert at 65%, and new customers at 13%Owner: Snapdeal Payments for all the $BB transactions--------------------------------------------------------------------------- Prepaid customer payments: Increased prepaid salience 83% in 5 months- Offered wide variety of payment options and added 12M additional card customers- Conversion improvements via 1-click Netbanking, Funnel improvements, Better payment gateway load balancing- Launched Cash@Home delivery - First of its kind in the world. PR by BBC, Mashable etc.- Launched PayAnytime - Unique way to improve customer conversions by up to 10%

Gurugram (Gurgaon), Haryana, In

Customer Acquisition via Digital Marketing Products---------------------------------------------------------------------- Build Snapdeal's in-house Affiliate program, near-real time Feeds/APIs for AdTech in 3 months- Increased sales by 12% in 3 months- Business owner: Managed Product, UX, Analytics Engineering and QAProduct & Growth owner: User Feedback Systems/User Generated Content---------------------------------------------------------------------------------------------------Building a marketplace of trust with 1. In-house Reviews & Ratings system with 1.5M reviews every 2 months. Available across all platforms, Instant Search by product attributes, Neutral system of Zero fraud ratings (unlike competition), Positive/Critical reviews side-by-side2. Product Selfies - Images that tell customer stories. 3. QnA - Interface for customers to read, ask and answer questions, before buying. 1M customers use this on a monthly basis to buy with confidence. 4. Customer Conversion: Increase by 1.7x for all UGC cohorts5. Customer retention: Repeat rates 1.5x for all UGC cohorts (at 64%)6. Close the Loop - First of its kind launched in world in e-commerce7. Featured by CPO/Co-Founder as 'Best and Fastest Team' in the company

Seattle, Wa, Us

- Drives Amazon Publisher Tools Product Management, Engineering. - Launched Social & Display channel for affiliates - Drives $750MM in revenues- Launched Amazon.in Affiliates channel and drove 22% of all sales- New Customer acquisition via Published Tools- Drives $4.2B in revenue annually for WW Amazon- Increase Customer Engagement via re-targeting Ads converting at 25%

Seattle, Wa, Us

Built the Analytics platform v1, Social media and Display Ads with Personalization for world wide affiliates in 11 Amazon marketplaces.

Redmond, Washington, Us

- As part of this I have product managed Microsoft Office Outlook, Microsoft Office Small Business Accounting and multiple versions of System Center Data Protection Manager (DPM). - Launched Microsoft's first cloud based backup system via partnership with Iron Mountain. - Helped grow backup business to $1B annually- Product Advisor to CTOs worldwide to help adopt Microsoft Products - Helped drive $250MM in sales