• Maximizing sales opportunities across India by establishing alliances with strategic key accounts, entering new markets & geographies and deeper market penetration through channel and dealer network • Driving strategic vision by institutionalizing process improvements, infusing new ideas and taking enterprise-wide approach to unlock maximum synergy to attain larger incremental sales, impacting top-line & bottom-line growth• Developing robust market knowledge of existing & potential clients and ensuring business growth opportunities are aligned to the company’s strategic plans• Revamping the business model & strategy to build a more responsive & market-driven organization; developing plans/ internal controls/ SOPs and market evaluation to take the business to next level• Ensuring achievement of KPIs in terms of productivity, asset turnover, operational efficiency, cost and customer service, cash flow projections, reports and budgets• Driving business growth in terms of value, volume and market share through innovative marketing ideas & concepts; directing service - sales promotional activities as a part of brand building & market development effort

• Led comprehensive strategic planning, sales, marketing, and financial management, while also overseeing business development, brand promotion, and customer acquisition, ensuring effective stakeholder engagement and market research.• Managed financial modeling, IRR, and payback period across different markets and project reports for lenders and bankers, ensuring sound financial management practices and risk mitigation.• Implemented competitive business development strategies, resulting in a healthy ROI and substantial market share development, contributing to organizational performance and growth.• Drove large scale revenue & profit gains, contributing to organizational performance & growth through initiatives for lowering risk, enhancing productivity, improving internal controls & increasing profitability.

Responsible for the P & L , strategics decisions , growth & business development for Hardgoods vertical for India

- Strategize framework for achieving Volume-Value growth through Market development, Innovation and R&D. - Country Leader (Metal fabrication GMN): This role is instrumental to ensure the global strategies are in place within our region. Specifically this role is an interface between various Global teams: Technology, R&D & GMN (Global Marketing Network) for migration of technologies and replication of success stories between regions. - Manages high-profile business contacts & Key Accounts Management- Develop solutions targeting the focus segment and high growth areas. - Collaborate and partner in the technology development of OEMs, high value customers and other key accounts.- Market Intelligence on competition landscape, new market opportunities and segments/ market trends & areas of growth, issues & opportunities by country- Key member in the organization’s Branding exercise, New product launch and Marketing communications initiatives. - Resource planning & development of team members to achieve the organization goal. - Develop Value Proposition for segment to get a premium over the market for our products, develop Pricing strategy and involve in Contract signing of new accounts.

Establishing welding procedures for the fabrication of Heavy Engineering Equipments and trouble shooting during manufacturing at the shop floor and in the job site. Have a rich insight on the welding of broad variety of materials, various national/ international codes, standards & specification for the equipments: Nuclear Steam Generators, equipments for Oil, Gas and refineries, High Pressure Heat Exchangers, Pressure vessels, Urea Plant equipment, Heat Exchangers for Process plants, Chemical plants etc…Synopsis of Skills sets Developing Welding Procedure for different materials and to process/ client needs  Manufacturing of equipments, Trouble shooting and In-process Improvement in the Shop Training and Development of welders on new Welding Facilities, Materials, Technique etc..,  Attending to fields’ complaints and repair in the job site. Selection and Procurement of Welding Consumables. Automation/ Mechanization of Welding facilities to suit the fabrication needs Technical & Fabrication Inputs during bidding stage for new projects Deployment of Welder during fabrication & site repair. Development of Vendors and Sub-contractors for the fabrication of equipment.