Digital Marketing Specialist
Current Strong understanding of Paid Search Strategies & Execution in Google & Social media. Executing, monitoring, and reporting social media ads on Facebook, Instagram, Snapchat & YouTube Campaigns. Experience in e-commerce campaigns and meeting KPI deliverability. Executing, monitoring, and reporting Google Search/Display/Video ads. Monitor trends using social media tools and analytics. Measure brands' performance on various social media channels and prepare periodic reports. Working closely with the client servicing teams and clients supporting the team in managing the brand's online reputation (Social ORM). Conduct competitive analysis studies on client competitors, including digital footprint analysis. Website analysis usage over a variety of analytics tools including Google Analytics as well as internal reporting tools.