Harika M.

Harika M. Email and Phone Number

Head of Product @ Hayylo
australia
Harika M.'s Location
Australia, Australia
About Harika M.

Making a difference in people's lives through positive product interactions is something I absolutely love. Creating valuable products for customers and being challenged by them is what drives me to succeed in my role. I combine my product management experience with business development element to expand & shape the business for the future. The best part that I enjoy being in product space is to pull it all together from different perspectives and solving a customer need.I have more than 13 years of experience in end-to-end product management. From creating product strategies, translating them into roadmaps though on-going research, prioritizing, working with various teams in bringing the product to life, collaborating with marketing/sales and post go-live iterations. I also have experience managing and coaching product managers. The thing that I love most about my job is the breadth and depth of understanding that it demands me to have in different areas which keeps me on my toes. I am a curious person and like to learn new things. I am high on empathy and that makes me bring in more people/customer centric ways of working with a focus on diversity and inclusion to achieve outcomes.

Harika M.'s Current Company Details
Hayylo

Hayylo

View
Head of Product
australia
Website:
hayylo.com
Employees:
6
Harika M. Work Experience Details
  • Hayylo
    Head Of Product
    Hayylo Mar 2024 - Present
  • Highradius
    Integrated Leadership Role: Associate Director Of Product, Sales, And Marketing
    Highradius Feb 2022 - Jan 2024
    Melbourne, Victoria, Australia
    Led the launch of HighRadius brand in ANZ. Developed product roadmap that created product market fit for the unique region specific needs.Engaged CFOs and Finance executives at prospective Enterprise clients alongside sales to showcase our product capabilities
  • Target Australia
    Cvp & Cx Lead - Onepass (Wesfarmers)
    Target Australia Jun 2021 - Jan 2022
    Melbourne, Victoria, Australia
    As a OnePass - CVP & CX lead for Target - I led the design, value proposition for the initiative heavily focused from a Target's customer point of view. Dealt with the key challenge to create a differentiation for OnePass against existing programmes like Flybuys and TargetShop+. Also, balancing the needs of all brands within the initiative - Kmart, Bunnings and OfficeWorks to build a coherent experience.
  • Target Australia
    Lead Product Manager
    Target Australia Nov 2020 - Jun 2021
    Melbourne, Victoria, Australia
    As a Unification and Loyalty lead at Target, I worked on creating consistent and engaging customer experiences across all channels. I also implemented loyalty initiatives from the digital channel to increase customer retention and frequency. I launched Target Shop+, Loyalty program and digital in-store strategy. Also, responsible for Flybuys experience.
  • Wooliesx
    Head Of Mobile Product | Group Pm
    Wooliesx Jun 2020 - Nov 2020
    Created seamless apps experience at Woolworths Retail and Everyday Rewards.Product Chapter Lead for App Product Managers where the primary accountability was to ensure the overall connectedness of the apps from experience point and shaping the chapter practices and ways of workingProduct Marketing to increase retention and acquisition in the apps space. People management - Coaching, mentoring and recruiting new Product ManagersPrioritisation and managing the overall apps roadmaps
  • Wooliesx
    Senior Product Manager
    Wooliesx Apr 2020 - Jun 2020
    Lead General Insurance Product teams. Defined Strategy and established program management.
  • Bupa Australia & New Zealand
    Digital Product Manager
    Bupa Australia & New Zealand Apr 2017 - Apr 2020
    Melbourne, Australia
    As a digital product manager at Bupa, I was responsible for delivering high-quality digital experiences to over 4 million health insurance customers. Some of my achievements include:- Creating and launching new digital products that transformed the health insurance experience for our customers, such as a new mobile app, a digital card, and a personalized online portal.- Leading the digital transformation of the legacy technology stack to a modern site-core platform, which involved… Show more As a digital product manager at Bupa, I was responsible for delivering high-quality digital experiences to over 4 million health insurance customers. Some of my achievements include:- Creating and launching new digital products that transformed the health insurance experience for our customers, such as a new mobile app, a digital card, and a personalized online portal.- Leading the digital transformation of the legacy technology stack to a modern site-core platform, which involved defining the MVP, the go-to market strategy, and the change management plan across multiple channels.- Developing and executing the digital strategy for the health insurance online experiences and translating it into product roadmaps that aligned with the business goals and customer needs.- Increasing the app traffic by 300% year on year and the NPS score by +4 in one year, by delivering a world-class mobile app on both iOS and Android platforms. The app received a 4.7 star rating within a year of launch, up from 2 stars previously.- Saving more than $1 million in operational costs by releasing a digital card on Android that reduced the need for mailing physical cards to customers.- Developing personalization use cases throughout the customer journey to enhance customer engagement and satisfaction.- Building strong insights capabilities for digital assets and using them to inform product roadmaps and continuous improvements.- Mentoring product owners and collaborating with health services and other Bupa teams on cross-functional initiatives such as One Identity, which enabled ecosystem capabilities for Bupa. Show less
  • Bupa
    Product Owner
    Bupa Mar 2016 - Apr 2017
  • Highradius
    Product Manager
    Highradius Mar 2015 - Apr 2016
  • Highradius
    Solutions Architect
    Highradius Apr 2014 - Mar 2015
  • Highradius
    Senior Software Engineer
    Highradius Mar 2013 - Apr 2014
  • Tata Consultancy Services
    Software Engineer
    Tata Consultancy Services Nov 2008 - Mar 2013

Frequently Asked Questions about Harika M.

What company does Harika M. work for?

Harika M. works for Hayylo

What is Harika M.'s role at the current company?

Harika M.'s current role is Head of Product.

Who are Harika M.'s colleagues?

Harika M.'s colleagues are Tania Mason, Nicholas H., Charles Jacobson.

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