Making a difference in people's lives through positive product interactions is something I absolutely love. Creating valuable products for customers and being challenged by them is what drives me to succeed in my role. I combine my product management experience with business development element to expand & shape the business for the future. The best part that I enjoy being in product space is to pull it all together from different perspectives and solving a customer need.I have more than 13 years of experience in end-to-end product management. From creating product strategies, translating them into roadmaps though on-going research, prioritizing, working with various teams in bringing the product to life, collaborating with marketing/sales and post go-live iterations. I also have experience managing and coaching product managers. The thing that I love most about my job is the breadth and depth of understanding that it demands me to have in different areas which keeps me on my toes. I am a curious person and like to learn new things. I am high on empathy and that makes me bring in more people/customer centric ways of working with a focus on diversity and inclusion to achieve outcomes.
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Head Of ProductHayylo Mar 2024 - Present -
Integrated Leadership Role: Associate Director Of Product, Sales, And MarketingHighradius Feb 2022 - Jan 2024Melbourne, Victoria, AustraliaLed the launch of HighRadius brand in ANZ. Developed product roadmap that created product market fit for the unique region specific needs.Engaged CFOs and Finance executives at prospective Enterprise clients alongside sales to showcase our product capabilities -
Cvp & Cx Lead - Onepass (Wesfarmers)Target Australia Jun 2021 - Jan 2022Melbourne, Victoria, AustraliaAs a OnePass - CVP & CX lead for Target - I led the design, value proposition for the initiative heavily focused from a Target's customer point of view. Dealt with the key challenge to create a differentiation for OnePass against existing programmes like Flybuys and TargetShop+. Also, balancing the needs of all brands within the initiative - Kmart, Bunnings and OfficeWorks to build a coherent experience. -
Lead Product ManagerTarget Australia Nov 2020 - Jun 2021Melbourne, Victoria, AustraliaAs a Unification and Loyalty lead at Target, I worked on creating consistent and engaging customer experiences across all channels. I also implemented loyalty initiatives from the digital channel to increase customer retention and frequency. I launched Target Shop+, Loyalty program and digital in-store strategy. Also, responsible for Flybuys experience. -
Head Of Mobile Product | Group PmWooliesx Jun 2020 - Nov 2020Created seamless apps experience at Woolworths Retail and Everyday Rewards.Product Chapter Lead for App Product Managers where the primary accountability was to ensure the overall connectedness of the apps from experience point and shaping the chapter practices and ways of workingProduct Marketing to increase retention and acquisition in the apps space. People management - Coaching, mentoring and recruiting new Product ManagersPrioritisation and managing the overall apps roadmaps -
Senior Product ManagerWooliesx Apr 2020 - Jun 2020Lead General Insurance Product teams. Defined Strategy and established program management. -
Digital Product ManagerBupa Australia & New Zealand Apr 2017 - Apr 2020Melbourne, AustraliaAs a digital product manager at Bupa, I was responsible for delivering high-quality digital experiences to over 4 million health insurance customers. Some of my achievements include:- Creating and launching new digital products that transformed the health insurance experience for our customers, such as a new mobile app, a digital card, and a personalized online portal.- Leading the digital transformation of the legacy technology stack to a modern site-core platform, which involved… Show more As a digital product manager at Bupa, I was responsible for delivering high-quality digital experiences to over 4 million health insurance customers. Some of my achievements include:- Creating and launching new digital products that transformed the health insurance experience for our customers, such as a new mobile app, a digital card, and a personalized online portal.- Leading the digital transformation of the legacy technology stack to a modern site-core platform, which involved defining the MVP, the go-to market strategy, and the change management plan across multiple channels.- Developing and executing the digital strategy for the health insurance online experiences and translating it into product roadmaps that aligned with the business goals and customer needs.- Increasing the app traffic by 300% year on year and the NPS score by +4 in one year, by delivering a world-class mobile app on both iOS and Android platforms. The app received a 4.7 star rating within a year of launch, up from 2 stars previously.- Saving more than $1 million in operational costs by releasing a digital card on Android that reduced the need for mailing physical cards to customers.- Developing personalization use cases throughout the customer journey to enhance customer engagement and satisfaction.- Building strong insights capabilities for digital assets and using them to inform product roadmaps and continuous improvements.- Mentoring product owners and collaborating with health services and other Bupa teams on cross-functional initiatives such as One Identity, which enabled ecosystem capabilities for Bupa. Show less -
Product OwnerBupa Mar 2016 - Apr 2017 -
Product ManagerHighradius Mar 2015 - Apr 2016 -
Solutions ArchitectHighradius Apr 2014 - Mar 2015 -
Senior Software EngineerHighradius Mar 2013 - Apr 2014 -
Software EngineerTata Consultancy Services Nov 2008 - Mar 2013
Frequently Asked Questions about Harika M.
What company does Harika M. work for?
Harika M. works for Hayylo
What is Harika M.'s role at the current company?
Harika M.'s current role is Head of Product.
Who are Harika M.'s colleagues?
Harika M.'s colleagues are Tania Mason, Nicholas H., Charles Jacobson.
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