With over 16 years of experience, including 13+ years in Digital Marketing and 3 years in ITES, I currently serve as AVP Marketing. I bring a wealth of expertise in driving brand growth through strategic, data-driven digital marketing initiatives, specializing in SEO, performance marketing, and E-commerce marketplaces. My comprehensive experience extends across B2B, B2C, and D2C strategies, with a strong focus on online sales, lead generation, and ROI optimization.My digital marketing journey includes extensive work in SEO, performance marketing, and hands-on management of E-commerce platforms like Shopify and WooCommerce. I’m proficient in Email Marketing, Content Marketing, WhatsApp Marketing, Influencer Marketing, and managing social media ads across Meta, Google, and other platforms. I also have technical skills in manual website testing, which enhances my ability to deliver seamless digital experiences.Throughout my career, I've had the privilege of working with established brands and startups, bringing versatility and adaptability to each project. In my current role, I coordinate cross-functional teams from Sales, Marketing, Content, Design, and Web Development to Finance, Legal, Purchase, and CRM, ensuring synergy and alignment towards business objectives. As both a leader and an individual contributor, I am committed to staying at the forefront of digital trends and leveraging AI tools to drive growth.I am passionate about continuous learning and thrive on developing innovative strategies that boost brand visibility, drive engagement, and deliver tangible results