Harikumar V Email & Phone Number

Kansas City Metropolitan Area

I lead the omni-shopper engagement experience for Colgate Palmolive's $2.5Bn US Pet Food business: Hill's Pet Nutrition by developing a holistic shopper strategy encompassing retail environments. I currently manage a team of 10 marketers focused on retail media, shopper marketing, shopper insights and digital shelf excellence. My team helps bring the brand.

Kansas City, Kansas, United States

Mumbai Area, India

In this role, I owned the end to end eCommerce model for CP India including Account Management, Shopper Marketing, Performance Marketing, Content Management, Operations and Analytics driving ~75%+ y-o-y growth between 2019-22. I built Colgate Palmolive India’s first cross-functional team of 12 managers across customer development, marketing, supply chain.

Mumbai Area, India

• I led business operations of $40MM (infants & boys’ apparel, kids’ hardlines) while managing a team of 15 across India and China & owning the category P&L for ~50% of turnover. As a member of the core management team.
• Part of core team that engineered efficient sourcing solutions from Shenzhen, China; worked closely with China team on merchandising strategy, supply chain processes & personnel training
• Built and doubled the Boy’s apparel business over 10 months; supervised customer outreach and profiling programs to gain insights; plugged assortment gaps by driving volumes at higher margins
• Ideated and executed Hopscotch’s first Boy Child Fashion campaign to cater to higher age groups
• Launched top international kids’ brands Carter’s, Next UK, The Children’s Place, Skip Hop etc. onlineProcess Management
• Strategized and worked with analytics to build inventory management & assortment planning tool

Mumbai Area, India

• Scaled apparel business by driving both cutting-edge fashion & competitive basics assortment
• Drove aggressive vendor acquisition and established best key account management practices
• Built the 1st apparel assortment plan in Hopscotch through extensive data analysis & benchmarking
• Increased top line and profitability with obsessive focus on product quality & customer experience

Chennai Area, India

• Managed HUL's 2nd biggest General Trade F&B area with 8 Key Account & Activation Executives - Delivered annual turnover of ~$32.4MM through an infrastructure of 13 customers - Improved sales efficiency & achieved.
• Instrumental in creating competitive ROI for customers through better annual business plans, channel and category development initiatives & managing the entire order to delivery to cash cycle
• Worked with demand planning team to improve sales forecasting and deliver 90%+ stock levels

Mumbai Area, India

• One of two MBA trainees chosen to lead a modern trade account in Unilever India since 2000
• Managed HUL’s then biggest Modern Trade account worth ~$70.25MM with Big Bazaar; drove revenue and volume growth; successfully renegotiated mutually beneficial terms of trade
• Owned an extensive portfolio of categories across Homecare, Personal Care, Foods & Beverages
• Delivered highest ever market shares across categories in Big Bazaar’s Big Sale Day promotion
• Led category growth by designing customized promos & executing shopper-centric activations
• Successfully completed the “The Complete Skilled Negotiator” workshop with The Gap Partnership

• The Unilever Future Leaders Programme is a comprehensive management trainee program consisting of multiple stints across different core functions to get an in-depth understanding of the HUL business
• Delivered sales targets & made recommendations for improving HUL’s Perfect Stores Programme in the urban grocer channel during Customer Development stint in Personal Products division
• Marketing stint with the Lifebuoy Brand-Building team (bar and liquids)- Gauged and analysed the impact of media for Lifebuoy bars in non-TV Indian districts; studied competition, conducted consumer home visits &.
• Pitched for growth in rural markets through changes in service mix & innovations in trade support for rural grocer channel; pilot successfully implemented in W Bengal during Trade Marketing stint

• Worked on the strategy and implementation- design and launch of a mobile based agricultural information services for a leading MNC agricultural solutions provider- Supported the client team in developing marketing.

Executive Leadership Program, Organizational Leadership

Leadership Program curated by Stanford Business School for high potential leaders at Colgate Palmolive

Mba, Business Administration

Activities and Societies: Head-Sponsorship, Students' Cultural Committee Joint Secretary & Treasurer, Marketing Club

B.Tech, Electronics

Activities and Societies: Sponsorship Coordinator, Social Group Placement Coordinator, Electronics Department

Education record

Education record

Activities and Societies: Head Boy Students' Representative - P.T.A House Captain

Education record