Managed implementation timeline, resource allocation, and budget as the account lead for 8 accounts. Implemented digital marketing campaigns for leading Indian e-commerce brands such as Sulekha, MakeMyTrip, HolidayIQ, WeGo, Sify and ThinkVidya as well as for small business clients across the US, UK, and Australia primarily through Google AdWords, Microsoft adCenter, Facebook and other mobile and Display networks.With experience in SEO, Search, Display and remarketing strategies, I helped brands reach customers across multiple digital platforms through continuously optimized marketing campaigns which put the business and their customers needs at the center. Some of the projects include: •Identified personas, mapped customer journey and designed content strategy to launch WeGo in the Indian market •Developed and optimized programmatic buying for Grouptable.com by evaluating ROI from various media partners and by creating hyper contextual and geo-targeted ads through DoubleClick DSP

Worked with businesses to identify their content needs and that of their customers and implemented SEO & Content outreach tactics. Identified audience expansion opportunities through competitive intelligence and through Google analytics. Deployed CMS systems and optimized website architecture to maximize Google and Yahoo search presence and improve SERP metrics. Developed excel dashboard for small business reporting.

> Digital Marketing Agency catering primarily towards SMEs requiring multi-channel expertise in SEO, PPC, SEM, Email Marketing, Remarketing etc.>AdvantageWorks through industry partners provided value-added services such as landing page optimization, content management services and web-design services> Served over 50 international clients in various industries including major ecommerce companies like MakeMyTrip, WeGo, Sulekha etc

• Successfully managed 30 major server changes on mission critical servers during a weekend; no SLA breach• Reduced change failures by 90% and level one penalties by 20% by conducting process improvement study across 8 geographically distributed teams