Currently working as Head - TikTok Artist Services (SoundOn) - Middle East, Africa and South Asia @ Bytedance. Previous role was Chief Digital Officer @ PPL India. Responsibility include transformation on business / processes, The first such product was PLUS, an online licensing system to bring in transparency and ease of doing business. Business development for public performance vertical will be the core part of my responsibility. Additionally, lead the radio business, membership teams and be responsible for PR & Communication strategy, including social media etc. Prior to PPL, I was at Sony Music India - Business Development, Commercials, Digital marketing for the digital business unit of Sony Music. First four years in Sony Music, I was responsible for the Digital P & L, revenues, new products etc.Previous role in Mauj mobile, a value added service provider - was responsible for P & L, Sales, Mobile Products on D2C (direct to consumer) model. Part of the team instrumental in reviving Mauj and in top 3 partners for telecom operators in mobile internet VAS segment by revenues.(2010-2013). Analyzing Consumer - data - metrics helped in product & business transformation - is what I learnt and experienced.Overall 20 years of experience, started career as software developer, elevated to project management, operations, mobile products development, digital marketing & metrics enhancements. Wish to independently run direct-to-consumer digital business. Domains worked in: Digital Business, Music & Entertainment, Mobile Games, Mobile Commerce, Mobile Payments, Mobile Value Added Services (VAS), Mobile Internet, Digital Marketing, Content, Telecom, ICT, IT Consulting, Manufacturing & PrintingFunctional Expertise: Digital Sales & Business Development, Digital Marketing, Commercials, Content Acquisition, Product Development, E-commerce, Communication, Operations, Strategy, New Media, Software Development, Program management