Harinatha Manda Email & Phone Number

Currently as a Sr Executive Leader /General Manager - Digital Experience Business and products with P&L Leadership, I am responsible for Complete Digital Experience Product portfolio & customer success functions, ensuring that our Digital Experience Business is the overwhelmingly preferred partner of choice for our customers’ digital transformation journeys.Business leader, Growth Strategist with 20+year tenure and experienced in growing and transforming businesses into high value organizations focusing on customer, industry, and employee success. Recognized for a unique view on technology-market dynamics and guiding next generation solutions. Highly successful in expanding market opportunities in Omnichannel, Headless commerce, Decision Intelligence (Cognitive Analytics) Digital Agency , SaaS, SEO and Subscription solution space and Marketplaces API capabilities , driving products revenue with YoY growth target.Experienced in driving deep market analysis to identify key growing spaces (where we could play), Strategic market segmentation, value proposition of partnerships, platform growth strategies, pricing, network effects, CX and product-led GTM strategy and key market segment “sweet spots” to deliver new capabilities - products, services, partnerships - needed to grow in the target market over a multi-year time horizonFull spectrum responsibility across the marketing value chain from market intelligence, product marketing, industry marketing to regional demand gen along with the horizontal capabilities of partner and developer marketing, top-account programs and SDR/ADR coverage supporting direct and indirect routes. Marketing coverage spans enterprise buying centers, platform and developer adoption, with product coverage across Enterprise Apps. Experienced in launching multiple products, droving all aspects of product to market including creative design, experimentation, assessing product market fit, and channel alignment with a focus on driving subscriber growth, and optimizing conversion funnel targeting SMB, Mid Market and Large enterprises.Areas of Expertise: General Business Management | Product Strategy | Product-Led Growth | Acquisition strategy | Value creation and capture | Growth & Innovation | Market entry core business growth | Competitive response | Operations | Strategic Alliances and Partnerships| Strategic Marketing| Market Strategy | Profit pool and value chain analysis | Competitive Economic Moats/Competitive Advantage| Mid-Market Strategy.

Listed skills include Capacity Planning, Financial Advisory, Synergies, Market, and 621 others.