Ha Rin Choi Email & Phone Number

Seoul, South Korea

• Created customized contents for different page types of Coupang.com• Optimized on-page elements including metadata and H tags by conducting Keyword Research and customer Intent Analysis

Seoul, South Korea

• Created SEO-focused content for client’s website, ensuring alignment with the customer journey• Analyzed consumer intent based on the Keyword Reseach and SERP Analysis to develop informed content strategies and to drive engagements• Conducted competitor analysis to understand opportunities for content improvement• Optimized on-page SEO elements, including metadata, H tags and ALT text

South Korea

• Conducted Keyword Research and data analysis to understand the content trends in terms of YouTube SEO• Created content for both on-page and off-page SEO by identifying seasonalities thoroughly

Hong Kong Sar

• Published digital covers and stories on entertainment, dining, fashion and wellness• Interviewed CEOs and influencers, and produced content-related videos including exclusive covers, social media reels and branded contents

• Published articles on K-pop, entertainment and lifestyle which ranked on #2 among the entire desks by achieving more than 200k views• Produced videos including the exclusive interviews with K-pop idols and KOLs• Featured trending stories in the fields of K-pop scandals, LGBTQ+ and K-drama news which achieved #1 on the desk and #2 among the entire desks consecutively• Produced an exclusive interview video of YG Entertainment’s Treasure with motion graphics and in-house style edits, which achieved 63k views on YouTube

Hong Kong

• Interviewed hosts and edited a video for Forbes Asia Next Frontiers Webinar to publish on Forbes Asia’s official website and YouTube• Researched KOLs to list up as a potential Forbes 50 list for 2020

Jongro-Gu, Seoul, Korea

• Produced videos on International Relations, Politics, Economy and Culture of Seoul to different bureaus of AFP including France, China, United States and Denmark, and published interviews on AFP’s social media• Featured stories on international political movements by interviewing President Moon and protesters, which were published on different news media• Interviewed HongKong supporters attending East Asian Football Federation on the topic of 2019-20 Hong Kong protests which were published on AFP’s official social media pages including Facebook and YouTube

Yeongdeungpo-Gu, Seoul, Korea

• Managed KBS’ official social media and raised user traffic to 280k followers, and hosted press conferences• Published up to 8 posts to deliver news and promote TV programs on Facebook and Weibo page everyday• Led press conferences which invited South Korea’s major news media including JTBC and Yonhap News Agency

Pyeongchang-Gun, Gangwon-Do, Korea

• Interviewed the Lord Mayor of Pyeongchang and the head of Student Human Rights Activist to publish an article• Published the article on human rights issue in Pyeongchang for both online and print

Master'S Degree, Journalism

Reporting and Writing, Video News Production, Digital Journalism, Visual Journalism and Motion Graphics.

Bachelor'S Degree, Journalism

Activities and Societies: SCMP Wah Kiu Yat Po Journalism Scholarship Fund (2016)Statistics for Journalists, News Reporting and Writing.