Project Lead for Benchmarking Search and Data Quality of Google maps with key competitors across markets and use-cases

Responsible for delivery excellence, recruitment, training and staffing for Telco analytics. Led a team of 10+ Managers and Senior Analytical ConsultantsEnd to end mandate in shaping the client organizations to knowledge based enterprises. Maximize customer insight by developing customer segmentation, churn prediction model and social network analysis. Test and learn approach to up-sell/cross-sell, win back and custom offer developmentExecute data driven marketing campaigns, resulting in $100MM of incremental revenue. Drove a culture change around measurement of direct marketing campaignsWrite project proposals, SOW’s and run pilot engagementsSupport CXO’s with strategic level analytical software investments; write RFP’s, invite vendors for POC, perform technical and financial assessment and provide recommendationsPublish thought papers in leading professional publications on using data to drive customer strategy in commercial and government services

Led Analytical Project Delivery for Telecom engagements. Laid foundation for Location Based Execution analysis by integrating Network Quality of Service with Sales & Marketing data. Concept helped in signing up 7 new clients in 1st year of roll-outIdentified gaps in existing methodologies/calculations (ROI/CLV) & formulated scientific approaches

Hand-picked to set up the India Analytics team. Built/mentored subsequent 40 team members. Led the pilot project engagement resulting in $23 MM of revenueInnovated application of Data Envelopment Analysis (DEA), a Linear Programming technique to calculate relative efficiencies of 3000 retail stores

Responsible for CRM Analytics in HP’s Imaging & Printing division for US consumer marketWorked on models to predict most valuable customers. Instrumental in identifying reliable data sources, right level of field roll-up & record aggregation. Optimized offers in Email campaigns using past behavioral & self-reported attitudinal data

Market Mix Modeling (Tyson Foods) – Developed a Hierarchical Bayesian regression model for1300 product-market combinations. Was able to achieve 35% lower ASE with respect to multiple linear regressionBrand Strength Study (Home Depot) – Managed a team of business analysts and programmers for a massive primary market research study (~70K participants across consumers, suppliers, dealers) fielded to measure brand strength across 50 states in US

Capacity planning for Microsoft based on expected call arrival pattern