•16 years of bespoke experience in DFS , Product Launch, Business Planning and management , Sales & distribution , Business Development, Quarterly / Annual planning of growth, customer engagement , vendor negotiation & channel management, Trade Marketing, Event management, excel, presentation skills across Pakistan in different urban and rural markets.•Development of sales channel and retail market.•Expert in analysis & identifying gaps of market for business and exploring growth opportunities.•Profitability Management of the Franchise / Area Assignment/Territory Optimization.customer services, administrative functions & marketing operations support activities in the area.•Business growth through market share improvement for GSM , DATA and digital Financial Services.•Completely establishing the infrastructure in the area which included hiring of sales team,Ensure quality control and public relations with different departments & organizations•Achievement of revenues and sales target of assigned areas.Completely responsible for availability and visibility of the products at retail level.•Plan and implement sales strategies for business targets achievements.•Identifying potential in market thus facilitating bottom of pyramid • Expert in Planning & maximizing brand visibility through structured TM plan.•Plan, Design and execute BTL activities as per regional strategy through structured TM Plan.•Fair distribution of Regional budget among various business components across region. Accountable for related tax concerns.•Manage G2P projects by facilitating them in the disbursement of funds to the needy beneficiaries namely WFP, WHO, BISP etc.•On job coaching & grooming of team members which resulted in promotions of my multiple team members.