Job DescriptionDigital Marketing Manager Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns. Utilizing a range of techniques including paid search, SEO and PPC. Producing reports to monitor results as well as report to higher management. Managing online brand and product campaigns to raise brand awareness. Managing & redesign of the company website. Improving the usability, design, content marketing and conversion of the company website. Responsibility for planning and budgetary control of all digital marketing activities. Evaluating customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing. Drive agreed upon traffic to different platforms via a combination of paid and unpaid channels, including social media, keyword advertising, linking strategies, native advertising, ad networks and more. Constantly monitor costs associated with all traffic driving methods, working to drive traffic in the most effective, cost-efficient way possible. Constantly monitor all sites’ traffic patterns and current traffic levels and analyze and improve site metrics and KPI's Monitor Search traffic (including keywords) and suggest actions to be taken based on findingsFurther more Accomplishes content marketing and telesales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.