● Cluster managing two categories (Edible Grocery & Canned Goods)● Managed 11.5 billion Rupee category from end to end, improving Top Line by 18% and Bottom Line by 26%● Initiated Tier-2 supplier development to ensure sustainable business across all regions for Metro Pakistan● Identified optimal brand mix and pricing strategy by prioritizing trade offers and promotion budgets for all TG’s and Sale Channels, improving customer penetration by 7%● Developed Strategic Partnership with Business Partners (Nestle and Unilever) to implement short & long-term strategy● Led new initiatives (Buy More Pay Less & Volume Growth) to aid in Metro’s 2030 Vision Transformation.

● Managed 4.5 billion Rupee category from end to end, improving Top Line by 17% and Bottom Line by 7%● Conducted Customer Need Analysis to perform Assortment Rationalization, improving Inventory Turnover Ratio● Developed Sales & Income tracker for all FMCG categories to track anomalies, improving response time by 20%● Recognized for creating Best Practices of Market Research, Customer Analysis and Assortment Planning● Endorsed with outstanding performance award for achievement of business and negotiation KPI's

● Led end to end employer branding campaigns, improving engagement by 35%● Devised brand guidelines & revamped design philosophy, bringing consistency in digital and print art work● Identified new customer Initiated social listening practices, leading to an improvement in response time by 24%

● Led a market research project to formulate a Go-To-Market Strategy for cloud computing adoption in Pakistan● Conducted qualitative interviews across 30 companies in Pakistan to identify market trends, perception, and readiness● Applied statistical analysis to 350 survey responses identifying new market segments worth $1.5 million

● Performed product overhaul for iMDP (Certification) to better align the product offerings with existing portfolio● Rebranded the product as a Certification to increase accessibility, improving customer engagement by 20%● Implemented tactical pricing changes aligned with customer profiles leading to increase in revenue projections by 15%

● Responsible for managing Link Media (Digital marketing subsidiary of Nexus Events & PR● Responsible for execution of creative workflow● Responsible for client communication (Novemed, O National, Areesh AutoSpa, ARMAS, The Staioners)● Responsible for creating pitches and month end presentations

ComicCon Lahore is a comic book convention that takes place every year in spring.● Responsible for creative content creation & digital promotion (Logo, Videos, Posters, Media Buying etc)● Responsible for event planning and execution● Responsible for managing event finances and PR activity

● Responsible for execution of creative workflow● Responsible for communication with clients (Xiaomi, Walled City of Lahore Authority, Max Technology)● Responsible for creating pitches and month end presentations