- Increase search visibility of games by adapting to best ASO practice.- Performing ongoing keyword discovery, expansion and optimization.- Research and analyze competitor apps for Keywords analysis, Rankings and Trending Keywords.- Increase Page visits & Conversion rate by optimizing store assets by carrying out A/B test.- Research and recommend for possible new markets with the help of Localization & by publishing the game on 3rd Party Stores.- Coordinating with agencies to get the ASO done in foreign languages like Spanish, Russian, Portuguese and 20 more.- Conceptualize and execute Store icons & screenshots.- Tools used AppTweak, App Annie, AppFigures, Priori Data- Focusing on organic traffic as a foundation to be built gradually using diverse UA methods.- Leveraging the existing user base to generate downloads for other games by the means of cross promotions.- Planning and designing cross promotion units and all marketing collaterals.- Identify technical hacks/integrations that can drive strong growth in a short period of time- Acquiring users via Google, Facebook and Apple Search Ads.- Tracking performance of the acquired users by using AppsFlyer.- Managing PNS campaigns through Firebase to activate non-active users.

- Working on 40+ F2P mobile titles (Android, iOS, Underground, Tizen).- Design, develop, setup and maintain dashboards and reports across multiple titles.- Support the product managers with both regular and ad hoc analyses such as campaign analysis, funnel analysis, LTV modelling,- Customer life cycle analysis, segmentation analysis, and A/B tests in live games- Using analytical insights to inform executive-level decision-making and make recommendations on strategies to impact product key performance indicators (KPIs) in user acquisition, engagement, retention, and monetization.- Tools used Flurry, Google Analytics, Firebase Analytics