• Executed brand strategy and Brand Plan for Cosentyx (>$4B) to supported strategic initiatives.• Launched Project Voyager: Enhanced sales-customer connections through digital channels like social media, websites, and applications.• Managed UI/UX design and customer journey mapping.• Created a new content matrix for RTEs and Veeva Media Assets for info.cosentyx.com.• Led 19 consultancies with thought leaders to gather insights for content strategy.• Managed over 300 assets through the MLR process and created a scaling playbook.• Launched Cosentyx’s HCP-facing Twitter page for targeted ads.• Led OPEX management with agencies, ensuring goals within a ~$14m budget

Led design and proof of concept for new solutions using design thinking, business canvas, and agile methodology. Leveraged digital technologies to innovate:• Enabled EHR in key health systems.• Developed localized apps and AI solutions (Chatbots, Symptom Trackers).• Established partnerships with ESPs to expand telehealth reach.

Management Trainee - Market Access (September 2018 - March 2019)Management Trainee - Product Management (March 2019 - March 2020)• Implemented sustainable business model to increase medicine access and company revenue. Portfolio pricing bundles for emerging markets. Average net-cost pricing <$1 through EMB strategy. • Launched Cosentyx in dermatology with 64% market share.• Customer facing rotation.• Managed digital campaigns, optimizing content and achieving 25% cost reduction.• Launched Psoriasis in Spotlight platform, enhancing HCP engagement.• 2019 APMA High-5 Award Winner for Innovation.

• Identified key weaknesses of the business portfolio at Dunkin Donuts• Developed a step-by-step action plan the firm needs to undertake to alleviate the problem at hand through product portfolio enhancement as well as identifying the core and peripheral target market for segmenting purposes. • Actively involved in the social media strategy

• Developed feasibility report & a financial costing model, through field research, surveys, and focus groups.• Discovered a gap in market offerings. Leveraged this gap to come up with a new product launch strategy. • Advisory role to leadership team.

• Developed a model for forecasting demand of the soap industry• Developed a strategy based on a feasibility report to streamline operations for care chemicals

• Established an import-based venture for earphones, enhancing value through local packaging and service.• Oversaw company operations, marketing strategies, and logistics management.