With over 6 years of work experience in research and analysis, product marketing, and content marketing, I am a passionate and creative Marketing Professional committed to delivering value to customers and stakeholders. I am passionate about leveraging technology to solve real-world challenges and believe in the power of effective storytelling to connect with customers and drive business growth. My background in international relations and affairs enables me to understand diverse markets and cultures effectively. I am currently working at VIDIZMO, a leading provider of AI-infused digital media management solutions, where I align my goals with the company's vision of helping enterprises and government agencies with AI-driven solutions for video content, digital evidence, and sensitive data management to maximize their efficiency.In my current role as a Senior Product Marketing Manager, I lead and execute comprehensive marketing strategies, specializing in B2B marketing of SaaS products and optimizing the customer journey. My expertise encompasses market research, competitive analysis, product marketing, SEO, content marketing, strategy, and analytics. Proficient in analyzing various KPIs – such as leads, traffic, click through rate, and conversion – I drive data-driven insights for informed decision-making. Collaborating seamlessly with cross-functional teams, including Sales, Product Engineering, Business Development, RFP, and Customer Success, I ensure optimal product positioning, messaging, and success in the market.
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Head Of MarketingSofcomKarachi, Pk -
Head Of MarketingSofcom Dec 2024 - PresentPalo Alto, California, Us -
Senior Product Marketing ManagerVidizmo Apr 2024 - Dec 2024Tysons, Virginia, UsAs a Senior Product Marketing Manager at VIDIZMO, I drive the success of our AI-powered products in the market. My job responsibilities include:Developing Product Marketing Strategies: I craft holistic B2B product marketing strategies for our SaaS products, aligning with company goals. This includes product positioning, target audience identification, pricing, Go-To-Market (GTM) plans, and promotional activities, rooted in a deep understanding of B2B customer challenges and preferences.Content Marketing and Strategy: I lead content strategy and execution, aligning content like Blogs, E-books, Whitepapers, Case Studies, and Educational Videos with business objectives across different stages of the marketing funnel. Managing content calendars, I ensure alignment with overarching marketing strategies throughout the B2B buyer journey.SEO: I implement SEO strategies to boost online visibility for our products, optimizing content, conducting keyword research, and staying current on SEO best practices to enhance search rankings.Market Research and Competitive Analysis: I conduct market research activities and monitor competitive activities to identify new opportunities and challenges in the market. Collaboration with Cross-Functional Teams: I collaborate with Sales, Product Engineering, Business Development, RFP, and Customer Success teams to integrate market research insights into our overarching business strategy.Sales Enablement and Support: I collaborate with the Sales team, providing them with the necessary messaging and creative assets to sell our products in the market. This includes developing Battle Cards, Product Briefs, Customer Presentations, and other material.Managing Team: I manage and mentor a team of Product Marketing Analysts and Strategists, guiding their success in contributing to our product marketing initiatives.Performance Tracking: Track KPIs using HubSpot, Google Analytics, Search Console, and SEMrush to optimize strategies. -
Product Marketing ManagerVidizmo Jul 2023 - Apr 2024Tysons, Virginia, UsAs a Product Marketing Manager at VIDIZMO, I drive the success of our AI-powered products in the market. My job responsibilities include:Developing Product Marketing Strategies: I craft holistic B2B product marketing strategies for our SaaS products, aligning with company goals. This includes product positioning, target audience identification, pricing, Go-To-Market (GTM) plans, and promotional activities, rooted in a deep understanding of B2B customer challenges and preferences.Content Marketing and Strategy: I lead content strategy and execution, aligning content like Blogs, E-books, Whitepapers, Case Studies, and Educational Videos with business objectives across different stages of the marketing funnel. Managing content calendars, I ensure alignment with overarching marketing strategies throughout the B2B buyer journey.SEO: I implement SEO strategies to boost online visibility for our products, optimizing content, conducting keyword research, and staying current on SEO best practices to enhance search rankings.Market Research and Competitive Analysis: I conduct market research activities and monitor competitive activities to identify new opportunities and challenges in the market. Collaboration with Cross-Functional Teams: I collaborate with Sales, Product Engineering, Business Development, RFP, and Customer Success teams to integrate market research insights into our overarching business strategy.Sales Enablement and Support: I collaborate with the Sales team, providing them with the necessary messaging and creative assets to sell our products in the market. This includes developing Battle Cards, Product Briefs, Customer Presentations, and other material.Managing Team: I manage and mentor a team of Product Marketing Analysts and Strategists, guiding their success in contributing to our product marketing initiatives.Performance Tracking: Track KPIs using HubSpot, Google Analytics, Search Console, and SEMrush to optimize strategies. -
Associate Market Research ManagerVidizmo Apr 2023 - Jul 2023Tysons, Virginia, UsAs an Associate Market Research Manager at VIDIZMO, I lead market research activities, analyze internal and external data, and draw appropriate conclusions to support the development of our product strategy and vision. I am responsible for identifying market opportunities and autonomously implementing ideas and solutions as they relate to product launches both internally and externally. My focus is on defining and creating next-generation solutions, and communicating effectively with multiple stakeholders.My job responsibilities include:• Leading market research activities, monitoring competitive activity, and identifying customer needs.• Analyzing internal and external data and drawing appropriate conclusions to support the development of our product strategy and vision.• Leading product launches, including working with marketing, public relations, and business leaders to ensure a successful Go-To-Market (GTM) plan.• Being accountable for communication of GTM updates and reviews with cross-functional leadership.• Playing a key role in partnering with the marketing team on the development of marketing programs and strategies that tap into consumer/customer insights.• Partnering with our Sales team on messaging, presentation materials, and creative assets for in-market products.• Managing and mentoring a team of Product Marketing Analysts and Strategists, providing guidance and support as needed.• Collaborating with other departments, including Sales, Product Engineering, Business Development, RFP, and Customer Success teams to ensure that market research insights are integrated into the overall business strategy.• Staying up-to-date on industry trends and best practices in market research, and recommending changes and improvements to research methodologies and processes as needed. -
Product Marketing AnalystVidizmo Mar 2023 - Apr 2023Tysons, Virginia, UsAs a Product Marketing Analyst, I lead market research activities, monitor competitive activity, and identify customer needs. I am responsible for identifying market opportunities and autonomously implementing ideas and solutions as they relate to product launches internally and externally. In this role, I focus primarily on defining and creating next-generation solutions. Besides, in this role, I communicate effectively with multiple stakeholders.Job Responsibilities:• Lead market research activities, monitor competitive activity, and identify customer needs.• Analyze internal and external data and draw appropriate conclusions to support the development of product strategy and vision. • Lead product launches including working with marketing, public relations, and business leaders.• Be accountable for communication of Go-To-Market (GTM) updates and reviews with cross functional leadership.• Play a key role in partnering with the marketing team on development of marketing programs and strategies that tap into consumer/customer insights.• Be responsible for partnering with our Sales team on messaging, presentation materials, and creative assets for in-market products. -
Head Of Business Plan (Research | Insights | Innovation)Bplan Inc Mar 2022 - Mar 2023As Head of Business Plan (Research, Insights & Innovation) at Bplan Inc., I lead a dynamic research team, specializing in market research, innovation strategy, and business planning. I help clients start successful businesses, propose innovative, viable, and scalable business ideas, and identify growth opportunities, grounded in unique insights for commercial impact. I also oversee the content team, actively engaging in copywriting and content creation, as I manage the company's multiple websites, landing pages, and blogs.My job responsibilities include:• Develop comprehensive business plans, feasibility studies, industry studies, market research reports, and pitch decks/investor decks• Generate innovative, viable, and scalable business ideas for solving industry challenges through extensive research analysis and consumer insights.• Lead market research, formulate growth strategies, and conduct industry research and competitive analysis across diverse sectors. • Consistently brainstorm and collaborate with team members in research, concept creation, and ideation for business clients.• Conduct financial analysis, including P&L and cash flow projections, to evaluate business profitability and aid clients in financial planning. • Develop revenue models and sales projections for identifying growth opportunities.• Manage the company's multiple websites, landing pages, and blogs, actively engaging in copywriting and content creation. • Implement SEO strategies, optimizing website pages and content for improved search engine visibility.• Manage a team of researchers and content writers.• Oversee content creation, ensuring standard editing and proofreading. • Coordinate content for campaigns, including websites, social media, and online ads.• Collaborating with cross-functional teams, including web development and marketing, to improve overall website performance.• Collaborate with senior management to achieve the department's and company's goals. -
Manager Business Plan (Research | Insights | Innovation)Bplan Inc Aug 2021 - Mar 2023As Manager Business Plan (Research, Insights & Innovation) at Bplan Inc., I lead a dynamic research team, specializing in market research, innovation strategy, and business planning. I help clients start successful businesses, propose innovative, viable, and scalable business ideas, and identify growth opportunities, grounded in unique insights for commercial impact. I also oversee the content team, actively engaging in copywriting and content creation, as I manage the company's multiple websites, landing pages, and blogs.My job responsibilities include:• Develop comprehensive business plans, feasibility studies, industry studies, market research reports, and pitch decks/investor decks• Generate innovative, viable, and scalable business ideas for solving industry challenges through extensive research analysis and consumer insights.• Lead market research, formulate growth strategies, and conduct industry research and competitive analysis across diverse sectors. • Consistently brainstorm and collaborate with team members in research, concept creation, and ideation for business clients.• Conduct financial analysis, including P&L and cash flow projections, to evaluate business profitability and aid clients in financial planning. • Develop revenue models and sales projections for identifying growth opportunities.• Manage the company's multiple websites, landing pages, and blogs, actively engaging in copywriting and content creation. • Implement SEO strategies, optimizing website pages and content for improved search engine visibility.• Manage a team of researchers and content writers.• Oversee content creation, ensuring standard editing and proofreading. • Coordinate content for campaigns, including websites, social media, and online ads.• Collaborating with cross-functional teams, including web development and marketing, to improve overall website performance.• Collaborate with senior management to achieve the department's and company's goals. -
Senior Research And Content Team LeadCloud Innovators Solution Jul 2019 - Jul 2021Karachi, Sindh, PkAs a Research and Content Team Lead at Cloud Innovators Solution, I lead a dynamic team in conducting research, crafting quality content, and optimizing for SEO/SMO. I manage tasks, implement content QA, and collaborate with stakeholders for tailored solutions. My role includes mentoring the team, conducting audits, and providing constructive feedback for improvement.My Job Responsibilities include:• Conduct in-depth research on industry-related topics, competitors, target audiences, and market trends to gather valuable insights for content creation. • Create content for websites, landing pages, blogs, social media, whitepapers, press releases, case studies, research reports, business plans, etc. for various industries. • Assign research and content-related tasks to team members.• Proofread and edit content before sending it to clients.• Create a content QA checklist to ensure top-notch content quality all the time.• Ensure that SEO and SMO strategies are effectively implemented.• Conduct content audits and analysis to identify areas of improvement and optimize existing content for better performance.• Provide constructive feedback about the team's performance to the manager for further action.• Provide guidance, feedback, and mentorship to the team of researchers and content writers to support their skill development. • Collaborate with stakeholders to understand their requirements and deliver content solutions that meet their objectives. • Use qualitative and quantitative research methodologies and data collation and analysis techniques for various research-based projects, for example, whitepapers, e-books, business plans, and research reports to name a few. • Good knowledge of various writing and referencing styles.• Develop a program of monthly training sessions at the department level. -
International Sales ExecutiveMarcus Evans Group Mar 2019 - May 2019Dublin, IeAs an International Sales Executive at Marcus Evans, I specialize in promoting and selling our portfolio of world-class B-to-B information products and services to companies in the Middle East and North Africa (MENA) region. With a keen understanding of market dynamics, I contribute to the success of our business by facilitating strategic conferences, congresses, professional training, and B2B internet solutions. My job responsibilities include:• Drive revenue growth through effective selling of B-to-B information products and services in the MENA region.• Identify and target key accounts, establishing and nurturing strong relationships with decision-makers to expand our market presence.• Reach out to Senior-Level decision-makers, discover their needs, and match those needs to the company’s solutions.• Identify and generate leads through various channels such as cold calling, cold emailing, networking, and online research.• Align sales efforts with the characteristics and needs outlined in the ideal customer profile (ICP).• Utilize a deep understanding of buyer personas to tailor sales strategies and communication.• Coordinate with the production department regarding intellectual content of powerful programs with cutting-edge topics and leading speakers that help to excite, inspire, and attract top-level business executives to our global portfolio of events.• Conduct market research to identify potential business opportunities and obtain critical insights about any business problems and deliver them to clients so their interests can be developed to join our organized summits, conferences, and webinars addressing those problems.• Analyze industry trends and competitors to stay informed about market changes.• Negotiate and close deals to meet sales targets.• Prepare and deliver sales presentations to potential clients.• Develop strategies to attract new clients and customers.• Evaluate the demand for the company's products or services. -
Business Development ExecutiveAnsuz Japan Jan 2018 - Jun 2018Yokohama, Kanagawa-Ken, JpAs a Business Development Executive at Ansuz Japan, I specialize in accelerating growth in the Caribbean market through strategic sales of Japanese cars. I conduct in-depth market research, utilizing a mix of cold calling, networking, and social media strategies to identify and seize new business opportunities. I specialize in negotiating and surpassing sales targets, particularly in selling the company’s stock of Japanese cars to customers. Additionally, I adeptly navigate auctions to fulfill customer needs when specific vehicles are not in stock. With a focus on customer satisfaction, I foster strong client relationships, ensuring Ansuz Japan remains a key player in the dynamic automotive industry. My job responsibilities include:• Drive business growth in the Caribbean market through the sale of Japanese cars.• Conduct market research to identify potential customers, market trends, and competitive activities.• Analyze customer needs and preferences in relation to Japanese cars in the automotive market.• Utilize cold calling, email outreach strategies, networking, and social media marketing to identify and pursue new business opportunities.• Develop and maintain a database of potential clients and leads.• Build and maintain strong relationships with existing clients to ensure customer satisfaction and repeat business.• Negotiate terms and conditions of sales agreements to meet both the company's and the client's expectations.• Close sales deals and achieve sales targets set by the company.• Monitor and manage the company's stock efficiently.• Participate in auctions, leveraging skills in reading auction sheets, placing bids, and securing optimal pricing.• Manage consignee forms, ensuring accuracy for invoices and facilitating payment acquisition.• Provide excellent customer support and service to enhance client satisfaction. -
Accounts Manager And SupervisorFine Pack Oct 2013 - Dec 2013
Haris Shaikh Skills
Haris Shaikh Education Details
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Karachi UniversityInternational Relations And Affairs -
Karachi UniversityB.Com -
Goverment National College -
Iqbal Public School (Ips)
Frequently Asked Questions about Haris Shaikh
What company does Haris Shaikh work for?
Haris Shaikh works for Sofcom
What is Haris Shaikh's role at the current company?
Haris Shaikh's current role is Head of Marketing.
What schools did Haris Shaikh attend?
Haris Shaikh attended Karachi University, Karachi University, Goverment National College, Iqbal Public School (Ips).
What skills is Haris Shaikh known for?
Haris Shaikh has skills like International Relations, Business Development, Sales, Marketing, Market Research, Research, Writing, Academic Writing, Singer Songwriter, Music Composition, Guitar Playing, Research Writing.
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