Digital Marketing Executive
CurrentKeyword Research & SEO Strategy: Conducted keyword research using SEMrush and Google Search Console, identifying high-value keywords that led to a 20% increase in organic traffic in six months.Link Building: Designed and executed strategic link-building campaigns, raising domain authority from 45 to 49 in six months, significantly improving search rankings and visibility.SEO Audits & Technical SEO: Performed SEO audits with Screaming Frog and Google Analytics, resolving technical issues, optimizing site speed, and ensuring mobile-first indexing, enhancing overall performance.Content Optimization & Migration: Led content optimization and migration projects, ensuring minimal downtime and retaining SEO value, resulting in improved rankings and sustained traffic.Organic Lead Generation: Managed 4 lakhs+ monthly organic traffic, generating over 500+ organic leads per month, contributing to significant business growth through targeted SEO strategies.Analytics & Reporting: Monitored key metrics with Google Analytics and Search Console, preparing weekly and monthly reports on traffic and conversions. Developed consolidated monthly reports to evaluate visibility and implemented actions to improve performance.Technical SEO Implementation: Implemented structured data markup, schema optimizations, and internal linking, improving search engine visibility and site health.Mailers & Newsletter Creation: Designed and developed HTML newsletters and webinar content using VS Code, integrating SEO best practices to enhance engagement and drive conversions.Competitor Analysis: Conducted regular competitor analysis, identifying gaps and adjusting strategies to maintain a competitive advantage.Social Media Strategy: Managed multiple social media accounts via Hootsuite, achieving a 15% increase in traffic and brand awareness through strategic content planning.