Harish Marathe Email and Phone Number

Key Deliverables: Marketing Strategy and Planning: Crafted marketing plans and strategies aligned with the business plan and management vision. Orchestrated the creation of various marketing materials, including brochures, leaflets, flyers, adverts, and digital posts. Cross-functional Liaison: Partnered with product and sales teams to develop strategic social media and BTL marketing initiatives.  Product Development: Engaged in product development process and devised marketing communications to market new products. Digital Marketing and Social Media: Directed and monitored the digital marketing team for social media, digital marketing, and e-commerce activities. Produced creative content for websites, such as videos, blogs, and freebie materials. Branch Engagement and Review: Participated and guided in branch sales review meetings and the business planning process. Creative Content Creation: Generated & edited creative and technical content across various mediums to engage consumers. Contributed in department meetings to brainstorm new ideas for upcoming product launches.

Key Deliverables: Brand Development: Conceptualized and engineered a new brand, including logo creation, brand positioning, and creative guidelines. Initiated and crafted brand philosophy, vision, creative guidelines, and launch strategy. Marketing Strategy and Communications: Orchestrated annual and monthly marketing plans, including ATL, BTL, digital campaigns, trade schemes, and consumer offers.Adopted industry best practices and explored innovative advertising and promotional ideas for optimal resource utilization. Sales and Marketing Liaison: Collaborated with sales teams to achieve targets through tailored marketing support. Prepared dealer incentive schemes and foreign tour schemes (FTS/MICE) to boost sales during both festive and lean seasons. Team Leadership: Supervised and enhanced in-shop demonstrators’ performance, training, and ROI. Guided branch teams to ensure effective implementation of marketing objectives and guidelines. Digital Marketing: Directed digital marketing efforts, including website, ORM, SEO, digital engagement, and e-commerce sales. Managed social media engagement to enhance brand image and support marketing campaigns. Promotions and Events: Designed and executed consumer offers and trade schemes to drive sales. Managed media plans, including ATL and BTL activities, exhibitions, roadshows, and service camps. Product Development: Participated in new product development with factory & sourcing team, defining marketing communication and positioning. Incentive Programs: Structured and implemented incentive schemes for dealers, sales teams, and ISDs to achieve business goals.

Key Deliverables: Brand Positioning and Strategy: Orchestrated and formulated brand positioning and strategy in collaboration with a creative agency. Media Production: Oversaw the signing of agreements and steered TVC shoots and photoshoots with brand ambassador Saif Ali Khan & KKR IPL team players ensuring seamless execution and deliverables. Business and Marketing Planning: Chaired annual business planning sessions, conceptualizing and spearheading marketing strategies based on detailed market analysis. Scrutinized monthly marketing activities and refined rolling marketing plans to align with current market scenario , empowering the sales team to achieve their targets. Marketing and Communications: Directed marketing strategies to support business plans, partnering with creative agencies to craft, co-develop impactful communication strategies. Devised media plans and administered ATL, BTL, and digital marketing activities. Promotions and Trade Schemes: Implemented consumer offers, trade schemes, including foreign tours (FTS/MICE), and promotional events to drive engagement and sales. Digital and Social Media Management: Elevated brand reputation through strategic leadership of digital and social media presence. Sponsorships and Brand Associations: Secured major sponsorships and brand associations to amplify visibility and brand recognition.

Key Deliverables: Brand Promotions: Drove sponsorships and brand promotions in big banner movies and major events, including multi-starrer movies such as "Happy New Year", "Chennai Express," "Bullet Raja," "Tezz," and "Sultan”, enhancing brand visibility and engagement. BTL Marketing: Strategized and executed BTL marketing initiatives, campaigns, and product demo & display across 1,500 retail counters, 250+ multiplex cinemas, and RWAs, in alignment with business objectives. Exhibitions and Displays: Structured and implemented exhibitions, shop-in-shop displays, and merchandising strategies, particularly in semi-urban and rural markets (tier 2 & 3 towns), to enhance brand awareness and boost secondary sales. In-Shop Demonstrator (ISD) Management: Guided and led over 1200+ ISDs, monitoring their performance to ensure optimum productivity and ROI. Dealer and Employee Incentives: Steered the organization of dealer meets, product launches, and foreign tours (FTS/MICE) to incentivize and recognize the achievements of dealers and employees. Consumer Offers: Designed and executed nationwide consumer schemes, including budgeting, free gift selection, negotiation, allocation, and driving maximum secondary sales during festive season. Retail Fixtures and In-Store Branding: Planned, printed, allocated, and executed POP/POS materials, glow sign boards, and innovative in-shop branding to acquire shelf space and drive secondary sales. Event and Conference Management: Brainstormed internal conferences, sponsored events, and co-promotion tie-ups with movies, showcasing the brand at high-visibility platforms. OOH/Outdoor Advertising: Led the planning, site selection, negotiation, execution, allocation, budgeting, and control of all OOH media activities for all group companies, ensuring effective outdoor advertising campaigns.

Brands Handled: Electrolux & HyundaiProfile- BTL marketing, In-shop Demonstrators (ISD) operations

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