Over 16 years of experience in Corporate Marketing and Advertising. During my stint in corporate marketing, have lead marketing & brand strategy for leading global brands across international geographies in the Financial space (ICICI Bank, Unimoni) & Automobile (Mercedes-Benz, Mahindra) industry. During my stint in advertising have managed leading global brands in respective categories like Mercedes-Benz, Gillette, Tata Motor Finance, Hindustan Times and Videocon. Also, have considerable experience managing brands in other industries such as Consumer Durable, FMCG and Agro Chemicals.Over the years, have successfully handled ATL (Television, Print and Radio commercials), BTL (Outdoor, Dealer collaterals, Backdrops, Audio-Visuals, Events and Direct Mailers) and Digital (Website, Emailers, SEO/SEM, Display, PPC, Web Analytics, Social Marketing, Mobile Marketing).Have successfully lead and driven marketing campaigns for major product launches in Indian and International markets.Have handled digital marketing along with traditional marketing for banking products across international subsidiaries & branches of ICICI Bank in the European & ASEAN markets.Nominated for “Best Marketing Initiatives 2008” at ICICI Bank for NRI Engage. One of the products that I handled - HiSAVE was awarded as the most preferred online deposit product by Yourmoney and Moneyfacts, UK in 2010.My Love & Passion for marketing has only increased over the years and I continue to look froward to serve brands with the same passion as I've till date. And, constantly looking out for new challenges and opportunities to grow and nurture Brands.