ONE STOP HASSLE FREE & COST EFFECTIVE SOLUTION for all your office consumables and pantry products needs in UAE

Handling a team of 6 sales people & 4 merchandisers which includes supervision, inculcating office discipline, coaching and development following the strategy ‘’Walk the Talk’’Overall responsibility of key accounts and traditional trade management for disposable items and packaging which includes successfully achieving retail sales targets, identifying new business prospects and increasing product market share, designing trade promotions, monitoring competitors activities, sales planning and implementation.Management reporting.

Responsible for 2 Division Al Hathboor International & Al Hathboor General TradingDesigning & implementing Marketing Strategies for brands like Armor All Car Care products, Bison, Cosmetics & Stationeries product range. Responsible for Modern Trade( Key Accounts), Traditional trade in Dubai, N-Emirates, Abu Dhabi & Al Ail & managing a team of 3 Key Account Managers, 1 Key Account Supervisor, a team 10 sales person & 5 merchandiser

• Designing & implementing Key Accounts Strategies for brands like American Garden, Diamond etc.• Developing product lines by different promotional and brand visibility strategies, space management & rentals negotiations etc.• Sales forecast and achieving the business plan/targets. • Managing and developing a team of 15 members (Merchandisers & Sales executives)• Tracking competitor’s activities and working very closely with trade marketing department.

• Sales Management for Personal & Health care brands.• Designing and implementing sales strategies for Modern Trade, A & B class supermarkets.• Listing for new product lines and negotiations of rentals, prices, space etc.• Sales forecast and achieving business plans/targets.• Devising marketing and promotional plans for different outlets.• Managing, developing & training a team of 11 members ( Sales supervisors, Executives & Merchandisers)• Tracking competitor’s activities.

• Designing proposals and marketing solutions for different corporate and business houses.• Appointing & negotiation of Preferred Dealers for increased distribution.• Training and management of Preferred Dealer staff.• Designing tailor made promotions.

• Handled brands like Pickwick Fruit & Black Tea, Burton Biscuits, Cadbury Biscuits, Kelson Biscuits & Tetley Tea.• Managing, training and developing a team of 14 members (Area Sales Manager, Executives & Customer Manager).• Building brand image for products by strategies like Distributors Network; Wholesaler Network; Width & Depth distribution• Sales forecast, management, achievement and monitoring for the division.• Distributor Management which includes appointments, negotiations, training etc. in regions like Moscow and Ural.