As a serial entrepreneur with over 35years of experience in the branded apparel industry, I have a strategic vision, a holistic approach, and an innovative mindset to create and grow businesses across markets and verticals. I am the founder and managing director of helix group of companies, a fully integrated design, manufacturing, and export house for fashion apparel, catering to many good labels in Europe, the US, and Canada.Currently, I am also pursuing my passion for the food business, consolidating the taste palette of India through the array of pickles and spice mixes that I offer to my customers. I leverage my skills in market research, behavioral economics, and b2b selling to position and promote my products in the domestic and international markets. I am always keen to learn, travel, and improve myself, and I share this philosophy with my team. As an economist I like dabbling in macro affairs of global and national interest on a strategic level . I also have a keen interest in vedic astrology, and I guide and mentor young people with their horoscopes and remedies.