Harish Sunderam Agastya's Location
Cupertino, California, United States, United States
Harish Sunderam Agastya's Contact Details
Harish Sunderam Agastya work email
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About Harish Sunderam Agastya
• Expertise in product marketing and management, strategy and execution, competitive programs • Charismatic evangelist with public speaking background, proven track record of top line growth.• Hands-on attitude with team leadership experience, excelled at both startups and large enterprise.Specialties: Product Marketing and Management, Evangelism, Execution, Enablement, Competitive and Market Strategy
Harish Sunderam Agastya's Current Company Details
Harish Sunderam Agastya Work Experience Details
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Co-Founder, Chief Marketing And Product OfficerBiglittle.Ai Oct 2020 - PresentAustin, UsCreating disruptive innovation in the field of RevOps
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Board Member And Head Of Operations (Coo)Naatak Theater (501C3 Non-Profit) 1995 - PresentMember of executive leadership team at Naatak (www.naatak.org), one of the oldest South Asian theatre companies in America. I have been with the company since its inception in 1995, and over 20 years and 50 productions, our team has grown Naatak into America's biggest Indian theater company, with an annual run-rate of $150,000 and much critical acclaim. I manage a team of around 50-75 people in any of our theater productions. Most recently, we were awarded by San Jose Mercury News as the Best Live Theater in Silicon Valley and were covered on KQED Forum with Michael Krasny. Naatak is a registered 501c(3) non-profit organization. I am also involved with the company as Actor, Director and Playwright. -
Senior Vice President, Enterprise Products & MarketingBitdefender Mar 2016 - Jun 2020Bucuresti, Romania, RoResponsible for P&L of the commercial business unit of Bitdefender comprising endpoint security, cloud workload security, network security and managed services / MDR. Managed a cross-functional team of around 300 people over 2 continents across marketing (product & technical marketing, demand gen programs, analyst relations), product (product mgmt, user experience), engineering and services (MDR, enterprise support and professional services). -
Chief Marketing OfficerDome9 Security 2014 - Mar 2016Tel Aviv, Israel, IlDome9 makes the cloud security stack manageable, securing cloud servers and making them virtually invisible to hackers. Our patent-pending policy automation and security centralization makes it easy to create a simple and scalable front-line defense to secure any server in any cloud. -
Senior Director Of Marketing And Product MgmtCloudpassage 2013 - 2014San Francisco, California, UsCloudPassage addresses the number one inhibitor to cloud adoption – security. The company's market-leading Halo solution is purpose-built for public, private and hybrid cloud hosting environments.- Responsible for marketing for this cloud security startup, including developing and executing the company's go-to-market plans, driving demand generation and sales enablement, building out company messaging and product collateral, and growing mindshare over web, PR and events. -
Global Director Of Datacenter Product Marketing And Incubation ProductsTrend Micro 2008 - 2013Tokyo, Japan, JpResponsible for managing global go-to-market efforts for the company’s datacenter security product line (IDC ranked #1 by market share) including the company’s market-leading investments into virtual and cloud server security. • Product Incubation: Drove initial market requirements and business validation for the industry’s first virtualization and cloud security offering (FY 2009). Led product through release cycle and worldwide launch and market success, which helped shape the company’s eventual strategy around virtualization/cloud. • Execution & Evangelism: Spearheaded all outbound marketing activities for the company’s flagship virtualization and cloud security suite, Deep Security, from its acquisition into Trend Micro in April 2009 to present - spanning 4 major worldwide product launches, over 15 targeted demand and awareness generation campaigns, scores of speaking engagements and keynotes, periodic press and analyst briefings, and continuous and ongoing sales enablement and deal support activities. Drove the creation of quality product collateral, campaign assets and sales/channel tools intended to accelerate conversion of leads to deals. Led a team of experts (product marketing, management, campaign and technical marketing) responsible for accelerating business growth of this ‘most important product’ in the company.• Results: Achieved hockey stick growth in revenues for Deep Security in 4 years. Grew transactional volume multi-fold and global sales funnel to several hundred million USD. Also garnered several media awards (Best of Shows, top product review ratings) and positive analyst reviews (#1 rankings, MQ leadership) for the product during this period. At the same time, successfully maintained a legacy server security install base while driving customer migrations to the new Deep Security platform through targeted marketing campaigns. -
Global Product Marketing Manager, Competitive And Market StrategyTrend Micro 2005 - 2007Tokyo, Japan, Jp• Created and drove a competitive displacement program for Trend Micro’s Endpoint Security business. The SyMac Attack program displacement win revenue grew significantly in the NABU & EMEA regions with win revenue of over $10M globally in the first year, much of it from first time customers. • Worked with ENT PMM/PMs to drive cross-product segment research needs and study bigger picture market trends and opportunities, such as buying behavior and decision influencers.
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Principal Product Marketing Manager, Competitive And Pricing StrategyVerity 2004 - 2005Cambridge, Cambridgeshire, Gb• Competitive analysis: Responsible for competitive analysis of Verity’s major and minor competitors including Autonomy, Google, Oracle, IBM and EMC. Monitored competitor activities through website, press releases, financial statements, events, as well as media and analyst reports, and connected the dots between isolated events to evolve a coherent competitive strategy and positioning for Verity.• Pricing strategy: Responsible for advising individual PM/PMMs on pricing and packaging strategy for Verity’s search and retrieval products. Maintained a knowledge base on industry pricing and conducted quantitative analysis to determine optimal pricing/licensing structure for revenue maximization. Supported the global field organization with pricing inquiries and sales tools. -
Consulting Product ManagerEtrade 2004 - 2004Us• Responsible for product management for a a new Restricted Stock product for E-trade users.• Validated requirements with customers and prioritized them into requirements documents. • Worked closely with the core team and engineering personnel to guide the release cycle. -
Principal Marketing ManagerOracle 2002 - 2003Austin, Texas, Us• Competitive & Market Intelligence: Responsible for continuous tracking of key competitors - for Oracle’s middleware platform and development tools products, and providing competitive positioning to all Oracle stakeholders. Created a whole arsenal of competitive content for the field.• Competitive Campaigns: Helped coordinate the activities of global marketing, sales, consulting and product management in a strategic campaign against BEA. Grew awareness of campaign in the field through periodic newsletters and conference calls. Campaign resulted in several customer migrations from BEA to Oracle over a 6 month period. -
Director Of Product Marketing And ManagementMaaya 2000 - 2001• Market strategy – Responsible for development of high-level marketing plan for this vendor of strategic customer relationship management and e-learning infrastructure products. Identified core competencies, value propositions and product differentiators with respect to competition. Developed positioning, packaging, pricing and market penetration strategies for products. • Product management – Drove product through multiple release cycles with the help of formal marketing requirements (MRD) and product requirements (PRD) documents for each release.• Product marketing – Led a team of marketing professionals that was responsible for go-to-market for the business, including all messaging, sales tools and product collateral (customer presentation, datasheets, whitepapers, case studies, sales cheat sheets and head-to-heads). Evangelized Maaya’s products at several industry tradeshows and venture forums, and briefed market analysts and financial analysts. • Success - Grew products from scratch to an install base that includes large enterprises such as Cisco, Maxtor and Quantum and several smaller businesses. Enabled Maaya BizConnect to win the Best of Show Award at CRMS 2001, the largest conference for CRM.
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Sr. Product Manager, Java And XmlTandem Computers 1993 - 2000Houston, Texas, Us• Responsible for NonStop Server for Java, Compaq’s Java Virtual Machine on the NonStop platform. Gathered requirements from customers and validated and prioritized them into requirements documents. Worked closely with the core team and engineering personnel to guide the release cycle. Worked in conjunction with Marketing on beta testing and product launch. • Presented the Java technologies on the Nonstop platform at ITUG (International Tandem Users Group), field conference calls, the Compaq Customer Center and during customer visits. Served as evangelist for the product externally and internally. Enabled the JVM product to cross the chasm by increasing market awareness and acceptance amongst sales force, market analysts and customers. Tripled the number of enterprise customers in 9 months.• Spearheaded the development of a critical strategy for defect reduction within Compaq’s database product family. Led a team of software professionals in the creation of an innovative automated test suite for integrity testing of the complex architecture of the NonStop SQL/MP database.
Harish Sunderam Agastya Skills
Go To Market Strategy
Enterprise Software
Product Marketing
Cloud Computing
Strategy
Product Management
Competitive Analysis
Business Alliances
Data Center
Virtualization
Start Ups
Marketing Strategy
Demand Generation
Business Strategy
Market Research
Competitive Intelligence
Product Launch
Marketing Management
Cloud Security
Virtualization Security
Marketing Leadership
Enterprise Security
Product Evangelism
Harish Sunderam Agastya Education Details
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University Of California, BerkeleyBusiness -
Penn State UniversityComputer Science
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Victoria Jubilee Technical Institute, University Of BombayElectrical Engineering
Frequently Asked Questions about Harish Sunderam Agastya
What company does Harish Sunderam Agastya work for?
Harish Sunderam Agastya works for Biglittle.ai
What is Harish Sunderam Agastya's role at the current company?
Harish Sunderam Agastya's current role is Founder, Innovator, Growth Driver.
What is Harish Sunderam Agastya's email address?
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What is Harish Sunderam Agastya's direct phone number?
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What schools did Harish Sunderam Agastya attend?
Harish Sunderam Agastya attended University Of California, Berkeley, Penn State University, Victoria Jubilee Technical Institute, University Of Bombay.
What skills is Harish Sunderam Agastya known for?
Harish Sunderam Agastya has skills like Go To Market Strategy, Enterprise Software, Product Marketing, Cloud Computing, Strategy, Product Management, Competitive Analysis, Business Alliances, Data Center, Virtualization, Start Ups, Marketing Strategy.
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