Hari Shankar Email and Phone Number
My journey in Pet Care in India started in 2012 when I was working for my father’s company. This gave me an opportunity to learn a lot and meet some of the best minds in the industry. While there, I also noticed a big problem: the supply chain was messy. I identified a critical gap in the supply chain and B2B distribution model.So, I decided to fix the gap and created a tech-based solution designed to streamline the supply chain, enhancing efficiency across the growing market.During this time, I saw that imported food and products were dominating the pet market in India. Local companies were struggling to compete. That's when I had an idea: why not start a brand customized to Indian consumer behavior and conditions?And that's how Pets of Paradise was born. Our goal is simple: to offer great quality pet products that won't break the bank. From healthy food to cool accessories, we've got it all covered.At POP, our offerings include:• Healthy Homestyle Fresh Meals• Nourishing Homestyle Gravy (Tasty, healthy boost to your pet’s meal)• Walking gear and Pet Accessories• Doggy Ice Creams & Treats• Community support, vet consults, training, nutrition, and other pet-related services through our platform to cover your journey as a first-time pet parent.But POP isn't just about selling stuff. We're also building a community. Our aim is to make pet parenthood easy, fun, and accessible for everyone.The three Pillars of POP — Commerce, Community, and Content — form the cornerstone of our brand, promoting a holistic support system, especially for first-time pet parents.Beyond that, we want to change the pet care scene in India. By supporting local businesses and offering top-notch services. Our vision holds a future where every pet and pet parent in India enjoys the highest standards of care and support. Pets of Paradise is more than a brand; it's a movement towards a more inclusive, informed, and compassionate pet care community in India.Want to join us in this journey? Drop us a line at hari@petsofparadise.com. Let's make a difference together.
Pets Of Paradise
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Co-FounderPets Of Paradise Jun 2023 - PresentChennai, Tamil Nadu, India
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Managing DirectorEuropet Products Pvt. Ltd. Mar 2019 - PresentChennai, Tamil Nadu, Indiao Founded Europet Products Pvt Ltd in response to the fragmented and unorganized pet care B2B sector in India, observed during my tenure as National Sales Manager.o Developed a proprietary B2B (FETCH) app and sales force management native app tailored to Indian business practices, revolutionizing the way pet care products are distributed across the country.o Successfully navigated the business through the COVID-19 pandemic, leveraging digital platforms to maintain operations and achieve organic growth as traditional business models faced disruptions.o Grew the company into one of India's largest B2B distributors for pet care, handling over 6000 SKUs from more than 50 companies.o Serve over 1200 clients across the five southern states, with monthly sales of 8-10 lakh units, showcasing significant market penetration and trust.o Implemented international-standard infrastructure and management practices, including fully automated billing, advanced pick, pack, & dispatch scheduling, and inventory management using QR code scanners and a Warehouse Management System (WMS).o Recognized as one of the fastest-growing pet companies in India, setting a benchmark for operational excellence and digital innovation in the pet care industry. -
Plant Head (Independent Charge)Zee Track Food Factory Pvt. Ltd. Jun 2016 - Mar 2019Chennai Area, India• Led India's pioneering pet food and treat manufacturing plant, specializing in retort processing for wet foods & gravies, also producing biscuits, treats, bakery items for pets, and raw-hide bones.• Merged passion for cooking with pet food manufacturing, developing 12 innovative products with guidance from the National Research Centre on Meat, ICAR Hyderabad, and CIFT, Kochi.• Instituted Standard Operating Procedures (SOPs) for each recipe, enhancing quality control through photo verification shared via WhatsApp.• Elevated hygiene and food safety standards, reducing rejections/wastage to below 2%.• Optimized production processes, significantly improving throughput and efficiency during my tenure. -
National Sales Manager (Nsm)Z-Track Trading & Enterprises Dec 2017 - Feb 2019Chennai, Tamil Nadu, India• Spearheaded the Pan-India launch of 3 international pet food brands, significantly exceeding sales targets.• Customised B2B marketing strategies for different cities and focused on sales force management, enhancing brand presence and reach.• Implemented systematic daily tracking and reporting, ensuring operational excellence and market responsiveness.• Empowered distributors to maximize profits, by providing training on product, inventory management and accounting practices, fostering strong, mutually beneficial partnerships.• Cultivated a robust Pan-India network, establishing a solid reputation across 12 states with product placement in over 800 shops within one year. -
General ManagerZ-Track Trading & Enterprises May 2016 - Nov 2017Chennai Area, India• Elevated to General Manager Operations, overseeing a 20,000 sq ft warehouse and leading a team of 50 employees, after completing my MBA.• Implementing an ERP system to enhance operational efficiency across all levels, introducing robust processes and controls.• Inventory management by location mapping, resulting in significant improvements in transparency and operational clarity.• Leveraged historical data to optimize purchasing strategies, inventory management, and supply chain operations.• Achieved a 40% reduction in order dispatch time and a 25% increase in item/SKU fulfilment rates through strategic process improvements.
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Business Development ManagerZ-Track Trading & Enterprises May 2012 - Jun 2014Chennai, Tamil Nadu, India• Spearheaded field sales for a pioneering pet industry company which was founded in 1997 by an IIM-A alumnus. It was one of the first to manufacture dog food in India and import of pet foods and accessories.• Managed and expanded a client base of over 200 pet shops through direct visits, product promotion, order processing, and payment collection within Tamil Nadu.• Enhanced customer satisfaction and retention by solving problems, providing after-sales support, and maintaining strong relationships.• Improved operational efficiency through effective categorization of shops and systematic task reporting and management.
Hari Shankar Skills
Hari Shankar Education Details
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Business Administration And Management, General -
1St Division -
1St Division -
1St Division
Frequently Asked Questions about Hari Shankar
What company does Hari Shankar work for?
Hari Shankar works for Pets Of Paradise
What is Hari Shankar's role at the current company?
Hari Shankar's current role is Building Pets Of Paradise | Reimagining Pet Food through Indian Hound & Indie Cat | Making pet parenthood accessible to everyone..
What schools did Hari Shankar attend?
Hari Shankar attended Indian Institute Of Management Ahmedabad, Delhi School Of Economics, Amity University, Dav Group Of Schools (Tnaes), Chennai.
What skills is Hari Shankar known for?
Hari Shankar has skills like Photoshop, Event Planning, Microsoft Office, Teamwork, Microsoft Word, Management, Powerpoint, Research, Microsoft Excel, Social Media, English, Public Speaking.
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