Hari Shankar Email & Phone Number

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

o Founded Europet Products Pvt Ltd in response to the fragmented and unorganized pet care B2B sector in India, observed during my tenure as National Sales Manager.o Developed a proprietary B2B (FETCH) app and sales force management native app tailored to Indian business practices, revolutionizing the way pet care products are distributed across the.

Chennai Area, India

• Led India's pioneering pet food and treat manufacturing plant, specializing in retort processing for wet foods & gravies, also producing biscuits, treats, bakery items for pets, and raw-hide bones.
• Merged passion for cooking with pet food manufacturing, developing 12 innovative products with guidance from the National Research Centre on Meat, ICAR Hyderabad, and CIFT, Kochi.
• Instituted Standard Operating Procedures (SOPs) for each recipe, enhancing quality control through photo verification shared via WhatsApp.
• Elevated hygiene and food safety standards, reducing rejections/wastage to below 2%.
• Optimized production processes, significantly improving throughput and efficiency during my tenure.

Chennai, Tamil Nadu, India

• Spearheaded the Pan-India launch of 3 international pet food brands, significantly exceeding sales targets.
• Customised B2B marketing strategies for different cities and focused on sales force management, enhancing brand presence and reach.
• Implemented systematic daily tracking and reporting, ensuring operational excellence and market responsiveness.
• Empowered distributors to maximize profits, by providing training on product, inventory management and accounting practices, fostering strong, mutually beneficial partnerships.
• Cultivated a robust Pan-India network, establishing a solid reputation across 12 states with product placement in over 800 shops within one year.

Chennai Area, India

• Elevated to General Manager Operations, overseeing a 20,000 sq ft warehouse and leading a team of 50 employees, after completing my MBA.
• Implementing an ERP system to enhance operational efficiency across all levels, introducing robust processes and controls.
• Inventory management by location mapping, resulting in significant improvements in transparency and operational clarity.
• Leveraged historical data to optimize purchasing strategies, inventory management, and supply chain operations.
• Achieved a 40% reduction in order dispatch time and a 25% increase in item/SKU fulfilment rates through strategic process improvements.

Chennai, Tamil Nadu, India

• Spearheaded field sales for a pioneering pet industry company which was founded in 1997 by an IIM-A alumnus. It was one of the first to manufacture dog food in India and import of pet foods and accessories.
• Managed and expanded a client base of over 200 pet shops through direct visits, product promotion, order processing, and payment collection within Tamil Nadu.
• Enhanced customer satisfaction and retention by solving problems, providing after-sales support, and maintaining strong relationships.
• Improved operational efficiency through effective categorization of shops and systematic task reporting and management.

Executive Mba, Business Administration And Management, General

Master Of Business Administration (Mba), International Business, 1St Division

Bachelor Of Journalism & Mass Communication, 1St Division

1St Division