Harish Padmanabhan Email & Phone Number

Abbott Park, Illinois, Us

Driving global digital marketing performance. Leading paid media strategy and digital marketing analytics functions for Vascular business.

Abbott Park, Illinois, Us

Sabbatical from marketing career to pursue long term dream project. Vision was to build a proprietary system to generate consistent risk-adjusted ROI from financial (derivative) markets. Developed a system that would take in market data and generate market timing signals for the derivative markets. System currently implemented in longer term investments of investors generating double and triple digit returns over the last year. (Analytics, Data visualization, Dashboards, Metric Selection, Timing Indicators, Risk Management, Probabilistic Decision Framework)

South San Francisco, California, Us

One of two program managers leading digital operational strategy, measurement planning and delivery for brand (Esbriet) in rare disease category (IPF), in a fast growing market (growing towards $1B annual revenue). Managing programs with a multi-million dollar annual program budget and running on platforms: AEM, ACM, Unica, and Drupal. Helped create and managed several highly successful multi-wave campaigns spanning a wide ranges of tactics (website, RM emails, call center, DM, paid media, SEM, iDetail, RAMP). Lead several initiatives including optimize operations for scaled growth of multi-wave campaigns, by introducing a PM system using custom Smartsheets + Google Docs implementation and an award winning planning and prioritization model to enable data-driven tactic selection and scaling for year 2 post launch.

Waltham, Ma, Us

Project manager and team lead for newly created divisional B2B digital marketing team supporting outbound digital for wide portfolio of products for hardware, software, consumables and services. Helped onboard business units, evangelized Eloqua marketing automation capabilities and consulted in developing campaigns with this capability. Routinely stepped into help campaign design (nurture/drip, event automation) for business stakeholders with emphasis on customer experience and data-driven campaign design. Created PM process to deliver customer facing digital campaigns (includes 7 internal team members + 25 business partners + vendor): includes high-level process, roles assignment, reporting (on-time project completion, calendar utilization, vendor utilization) and QA process. Managed content marketing editorial calendar on Quickbase.

Waltham, Ma, Us

Created first e-marketing team at BU. Hired and trained staff for roles. Helped craft strategy and direction for all B2B digital efforts for business unit, marketing high-end hardware and software. Responsible for technical integrations, creating and maintenance of always-on digital campaigns (website, e-Newsletters, webinars), business-unit rep. for company-wide digital initiatives.

Waltham, Ma, Us

Setup the first outbound B2B digital marketing campaigns for the business unit. Helped market high-end hardware and software as part of installed-base marketing campaign and new-product introduction campaigns. Used Vignette and SubscriberMail for e-newsletters and Adobe Connect as webinar platform. Content marketing meets community building - Created and program managed Critical Mass e-Newsletter (Subscription growth 0 - 30k in 4 yrs.), with high-engagement metrics helping build and maintain community of users. Created strategy for and managed live and on-demand webinar program (50+ sessions over 2 years) targeting installed base.

Graduate student in program with a focus on business/marketing for life science industry.

Research intern in Bioinformatics.

Biochemistry Intern.

Master Of Business And Science (Mbs), Business And Science

B. Pharm. (Hons.), Pharmacy