Key Functional Areas of Responsibility:* Actively researching, testing and proposing new approaches to improving search engine rankings* Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.* Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.* Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.* Administer search engine programs (XML sitemaps, Robots.txt, webmaster tools) for purposes of diagnostic reporting on client projects.* Implement link building campaigns in coordination with client SEO goals.* Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.* Research and administer social media tools in support of clients’ social media strategy.* Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.* Communication to team and management on project development, timelines, and results.* Work closely with the other team members to meet client goals.* Hands-on SEO experience with tools like Majestic SEO, SEMrush, Cognitive SEO, OpenSiteExplorer.* Google Webmaster Tools Account Setup & Monitoring.* Social Analytics: HootSuite, Facebook Insights, YouTube Analytics, Twitter Analytics

* Google Penguin Penalty Recovery (Manual & Algorithmic)* Revoked manual penalties for 8 projects with 100% success rate* Helped website owner to re-gain their lost ranking and traffic* Used best available tool (Ahrefs, OSE, Cognitive SEO, Majestic SEO, Link Detox) to identify Unnatural or paid links and other negative impacting issues.

• Landing Page Optimization & Analysis• Industry & Competitor Analysis• Knowledge of Google Analytics, Google AdWords, Google Webmaster tools• Onpage Optimization - Website analysis, Keyword Research & Analysis, Creating Meta Tags

*Off Page optimization: Article Submission, Search Engine Submission, Press Release Submission, Blog and Forum Management. Business Listing-Location Wise, Classified Submission, Blog Commenting, Create PPT and Submit, Video Submission, RSS Feed Submission, Social Bookmaking*Social Media Optimization*Traffic monitoring using Google Analytics