Lead PMM for ~$700M business line in the Salesforce Platform Cloud. Products include: Salesforce Shield, Heroku, Hyperforce (public cloud infrastructure).Highlights include:* Helping drive multiple quarters of 110% + revenue goal attainment* Unlocking ~$300M in qualified pipeline through data-driven install-base campaigns* Growing scope of responsibility and team size by 100% * Partnering with demand generation, marketing ops, PR, AR, product and sales to activate and measure new cybersecurity product narrative in target segments* Serve as go-to expert for high-ranking customer conversations on Platform strategy, innovation, security, data management

Proxyclick (acquired by Condeco) has a singular mission - connecting people with the places they need to be. Whether its visitors to lobbies, employees to workplaces, contractors to jobsites, we provide the single platform, user experience and intelligence to power the 'people flows' of companies across the world.As a member of the management team, led a globally distributed marketing function. Spanned product marketing, demand gen, pipeline gen, brand, content, events and PR.Key highlights:- Drove 100%+ pipeline growth leading to 30% revenue growth in the face of shrinking economy and pandemic- Launched new platform offering and messaging to future-proof core product- Grew team capabilities by introducing career paths, job architecture and competencies- Introduced end-to-end campaign measurement methodology that tied ad spend to booked revenue at a segment level

Summary - responsible for the go-to-market for our Next Gen solutions across our key HCM pillars. Role spanned product marketing, strategic product partnerships and external evangelism. Helped drive ~$20M+ in new bookings.Key results:1. Built out 'ADP 2.0' technology story for enterprise segment that unifies all our Next Gen technology investments. Activated story with analysts, investors, enterprise sales and solution engineering teams to help drive $20M+ in bookings growth2. Built Next Gen strategic product partnership program to scale up from no partners to having top-3 vendors with robust product and GTM model across key HCM categories (e.g. enterprise collaboration, talent, learning, etc.)

Lifion was the digital transformation unit of ADP that was building the next generation of HCM software. Served as GM, with a team of action-oriented leaders owning all business and client-facing functions including go-to-market strategy, product marketing, digital marketing, sales, implementation and customer success. Key highlights:1. Grew new logos and revenue from zero to $20M and expanded into enterprise segment2. Crafted sales story and go-to-market strategy to help win in competitive deals3. Built implementation and success teams and processes from scratch - scaled to over 50+ members across US and India locations in 2 years4. Launched new account-based multi-channel digital marketing methodology to increase awareness, increase deal velocity and improve close rates5. Interacted regularly with ADP's executive team and board of directors in multiple high-accountability steering committees

Led solutions/vertical marketing, product marketing and demand generation for Nielsen's $1 Billion Reach & Planning businesses (includes Core TV Ratings, Digital Ad/Content Ratings, Impact-based Planning & Audience Segmentation products). Grew our products past the $1Bn revenue number.Key highlights:* Led & coached a diverse team of solutions/product marketers and demand generation marketers* Positioned the value of the entire suite of Nielsen products/datasets to all players in the media ecosystem - advertisers, agencies and media sellers (TV & digital)* Created & managed a scalable sales enablement program across multiple sales teams. Includes creation and dissemination of standardized sales collateral (pitch decks, sales playbooks, competitive positioning etc)* Led buyer-persona based, multi-stage content marketing programs that support multi-million pipeline targets. Oversaw & champion marketing automation best practices in support of this effort

Built Data.com's solution selling team and programs. Responsible for heavily influencing or directly closing topline revenue (ACV) by creating holistic product solutions. Led a team that managed:* Data.com Industry & Vertical Solutions* SI Partner Program* Consultative pre-sales programs* Apps & analytics showcase

* Led the Data.com Exchange product line – key objective was to create new revenue streams by creating an ecosystem of actionable partner data & intelligence inside Salesforce. Responsibilities included evaluating marketing opportunity, defining business model, crafting multi-year product roadmap and managing partner relationships.* Launched initial version of Data.com Exchange at Dreamforce 2014

Director, Product Marketing - Data.comNov '12 - April '14* Partnered with Direct Sales team to pitch Data.com's value, conduct customer discovery and deliver impactful demos to customer and prospect CEO/CIO/CTO/CMOs* Worked closely with Sales Engineers and ISV's to build custom demos * Defined go-to-market strategy for Data.com Social Profile products. Includes market definition & sizing, customer validation, understanding sales process, pricing & packaging, contributing to product roadmap and ideal product positioning * Partnered with Sales & Sales Operations leadership to enable company-wide sales launch of Data.com products. Developed sales enablement materials, sales incentives programs, messaging & positioning for extended sales team* Worked with campaigns & creative teams to provide messaging, positioning and creative direction. Ultimately support multi-million dollar pipeline generation goals.* Member of Salesforce.com's Key Talent Program two years in a rowDirector, Product Management - Data.com Social ProfileJun '12 - Nov '12* Product owner for Data.com Social Profile product* Responsible for crafting Data.com's social data strategy -- partnered with senior management to determine portfolio-level investments, buy-vs-build decisions and product decisions that positioned us for market dominance in 12-18 months* Partnered with product marketing to determine compelling pricing and packaging that drove maximum adoption in target customer segments* Presented thought leadership to customers and prospects at industry conferencesDirector, Product Management - Data.com ProspectingNov '11 - Jun '12* Product owner for the Data.com Prospecting product. * Created and sold product vision and strategy to exec management, R&D teams and paying customers. * Direct responsibility for revenue and product adoption metrics.* Provided deal support for top deals in sales pipeline through roadmap presentations and product demos.

* Defined, prioritized and drove execution of strategic Derivatives product roadmap in Blackrock’s ‘Aladdin’ software. New features significantly strengthened Aladdin’s competitive positioning by securing first-mover advantage in buy-side technology space* Led and successfully delivered high-visibility initiative to enable straight-through trade affirmation in Aladdin. New features led to 50% time-savings through automation and allowed firm to meet SEC deadlines* Defined target operating model and co-managed project priorities for Index Equity Fund Migration initiative during Blackrock-BGI merger. Migrated $100B of assets under management* Served as lead product manager in effort to re-engineer and centralize derivatives cash management processes, leading to operational efficiency improvements and ~99% SLA fulfillment for firm’s cash payments* Worked closely with firm’s external custodians over a multi-month period to enforce adoption of uniform cash messaging standards, resulting in cost savings and reduced penalties of ~$100K/year* Coordinated cash management integration testing with firm’s fund administrators. Designed test plans, testing schedule and acted as point person in providing timely resolution to testing issues* Gathered requirements and drove priorities for mission-critical credit derivatives trade messaging system, allowing traders to capture additional ~$10B in notional through automated trade booking and execution* Architected derivatives messaging standards as part of firm-wide initiative to unify financial messaging. Presented design recommendations to senior technology management

Company was acquired by Blackrock. Consolidated work experience listed in the 'Blackrock' role above.

Company was acquired by Blackrock. Consolidated work experience listed in the 'Blackrock' role above.

Strategic Product Management* Defined and scoped enhancements to third-party energy trading application (Triple Point) to enable firm to capture lucrative multi-billion dollar trading opportunities in European energy markets. Provided business guidance to application development team and conducted functional and integration testing of features* Gathered detailed business requirements, analyzed process flows and wrote functional/technical design documents for one of the MOSG product lines via in-depth interviews with business users Software Design and Development* Met extensively with senior traders to design real-time position and P&L reporting tool. Used .NET 2.0 and TIBCO EMS to prototype and iteratively develop tool’s desktop client* Created extensible, web-enabled Java-based reporting server and corresponding C# desktop reporting client, enabling quick and reliable reporting to Federal Energy Regulatory Commission* Designed and developed PL/SQL packages to migrate ~$100M worth of physical/financial natural gas trades, storage and transportation contracts from legacy system to integrated trading platform* Developed automated deployment process for third-party application releases, reducing operational risk and manual errors by ~33%* Implemented MOSG web applications using Servlets, XSL and Oracle PL/SQL. Led product demo sessions with traders/operations users and demonstrated quick turnaround on user feedback to maintain user confidence