Harish R Email and Phone Number
I am Harish, a seasoned digital marketing strategist and Senior SFMC Analyst at Lennox India. I specialize in orchestrating high-impact digital marketing initiatives with a strong emphasis on data-driven results and innovative technological applications.Key Areas of Expertise:Lead Generation and Conversion Optimization: Devised and implemented comprehensive digital marketing strategies that increased lead generation by 53% and conversion rates by 42%, directly contributing to revenue growth.AI and Marketing Automation: Integrated advanced AI tools and marketing automation solutions to refine customer engagement, achieving a 35.63% increase in campaign click-through rates and reducing manual processes.SEO and Content Marketing: Crafted and executed content strategies using MarketMuse and custom GPT models, amplifying content engagement and driving a 28.17% surge in organic SEO traffic.Chatbots and CRM: Employed chatbots and CRM enhancements to streamline customer interactions and elevate satisfaction, resulting in improved customer retention.Quantifiable Impact:Cost Optimization and Operational Efficiencies: Implemented targeted paid advertising and SEO tactics, reducing cost-per-lead from $61 to $26.36 and fostering operational efficiencies that scaled business outcomes.Data-Driven Marketing: Own the end-to-end demand generation process, leveraging data to continuously iterate and enhance marketing initiatives, ensuring a robust pipeline for the in-country sales team.Team Leadership: Lead and mentor a team of 5+ marketers, promoting a culture of continuous innovation and contributing to our sustained position as a leader in educational marketing solutions.In the ever-evolving digital landscape, I stay ahead of emerging technologies to ensure my strategies remain innovative and impactful. I am seeking to bring my expertise to an organization that values a forward-thinking approach and transformative marketing solutions.If your team is looking for a strategic leader who can bridge data and creativity to drive market growth, let's connect and explore how we can forge a successful partnership.
Lennox India Technology Centre
View- Website:
- lennoxindia.com
- Employees:
- 290
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Senior Analyst - Marketing CloudLennox India Technology Centre Aug 2024 - PresentChennai, Tamil Nadu, India
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Junior Marketing ManagerAecc Global - Digital Innovation Hub Aug 2022 - Aug 2024Chennai, Tamil Nadu, India-Crafting and implementing data-driven marketing strategies, leveraging analytics to gauge campaign performance and guide future efforts for the Australia and Indo markets.-Implemented comprehensive marketing automation strategies using Moengage, SalesIQ, Gupshup increasing engagement and personalizing the student journey.-Managed the end-to-end marketing funnel, significantly improving conversion rates and directly impacting AECC's revenue growth.-Utilized Zoho CRM to streamline lead management processes, enhancing lead quality and conversion efficiency.-Orchestrated multi-channel marketing campaigns, focusing on social media, SEO, paid advertising, and website optimization, to reduce CPL and boost organic traffic.-Leading a team to execute innovative digital marketing strategies, fostering collaboration, and ensuring alignment with our mission to provide educational opportunities. -
Marketing Executive - IbuExpleo Group Jan 2021 - Aug 2022Chennai, Tamil Nadu, India• Created and managed the company’s paid search campaigns (AdWords & LinkedIn) • Assisted in SEO and monitoring Google Analytics statistics for both organic and paid campaigns to create an effective ROI strategy.• Content Creation & Design Assistance: Creating content and interacting on social media platforms (LinkedIn, Facebook, Twitter, and Instagram and assisting the design team with content for creatives as well as design concepts, ideas, and themes• Brand Awareness: Creating relevant and attractive social media content to improve Expleo’s social media engagement rate• Sales Funnelling (Lead Generation & Nurturing): Responsible for generating intent-based leads through social media, website, email marketing, and event marketing.• Building customer persona: Creation of a database having all the key details of a potential customer, relevant to Expleo's business• Coordinated and organized successful events as Award Partners, bringing quantifiable value to organizational initiatives. -
Digital Marketing StatergistJargon Handlers Jun 2020 - Jan 2021Chennai, Tamil Nadu, India• Assisted existing clients by Strategizing Instagram and FB Ads for their Business.• Testing and analysing the performance of 15+ PPC campaigns monthly and suggesting Improvements to the team to get desired effectiveness• Increased incoming quality B2B leads by 40% in 6 months by engaging in LinkedIn, and Facebook Ads & groups.• Establish, maintain, and optimize strategic affiliate partnerships to drive new traffic and business using social media (Organic and Paid) -
Marketing InternMicrosense Networks Feb 2020 - Jun 2020Chennai, Tamil Nadu• Doing a 12-week internship program with microsene networks, a software company providing multiple products and services for hospitality industries.• Lead & Contact procurement: Lead generation from LinkedIn, telephonic interaction, and website scraping, responsible for contacting hotel IT managers and GMs.• Descriptive Research Methods: To assess the current level of Technology in the Hotel Industry and their attitude toward upgrading the technologies.• Performed Competitor Analysis, Swot Analysis, and porter's five forces for Technological Factors in Hotel Industry.• Created an Opportunity matrix for Microsense by finding out the most profitable areas to upscale. -
Marketing AnalystArrear Badminton Academy Sep 2019 - Jan 2020Chennai, Tamil Nadu• Worked on Traditional marketing for brand awareness. • Analysed the market and the target audience, and reached most of them with brochures.• Created Instagram and Facebook ad campaigns within the demographics for maximum footfalls. • Organized multiple tournaments to extend the reach of the brand within the community.
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Digital Marketing InternAorta Digital Services Jun 2019 - Aug 2019Chennai, Tamil Nadu• Completed an 8-week internship program at Aorta Digital services. Primarily worked on Search Engine Optimization, focusing on both On-page and Off-page factors for my client Lia infra services.• Managed on-site and off-site SEO for all company clients thus positioning them in a competitive niche in the top 5 for 20+ high volume keywords• Conducted searches such as evaluating competitor websites to incorporate best practices and create a marketing strategy to ensure optimal results• Managed social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue, and answering questions when necessary (Facebook and Instagram)• Increased organic traffic by 43% and reduced bounce rate by 22%
Harish R Education Details
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Marketing And Operations -
First Class With Distinction
Frequently Asked Questions about Harish R
What company does Harish R work for?
Harish R works for Lennox India Technology Centre
What is Harish R's role at the current company?
Harish R's current role is Digital Marketing Specialist | SEM | SEO | Google Ads | LinkedIn Ads.
What schools did Harish R attend?
Harish R attended Ssn College Of Engineering, Ramakrishna Mission Vivekananda College, Kendriya Vidyalaya.
Who are Harish R's colleagues?
Harish R's colleagues are Temin Sam Dalton, Manivel Kumar, Shanmuga Subramanian (Shan), Priyanka Ramanujam, Neppoliyan Rajendren, Chandra Kumar Chandrakar, Bharath Kumar.
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