Haris Ilyas Email & Phone Number

Karachi Division, Sindh, Pakistan

➢ Oversee all 360-degree marketing functions, including: Product Marketing, BrandMarketing, Trade Marketing, Digital Marketing, Marketing Communication, MarketResearch.➢ Formulate and direct marketing strategies in line with company objectives to promoteproducts and services effectively.➢ Determine annual and gross-profit plans by forecasting and developing annual sales quotasfor various regions.➢ Strategize, plan, and execute comprehensive launches for new products.➢ Develop and implement digital marketing strategies to enhance online presence and engagement.➢ Utilize social media, SEO, email marketing, and online advertising to drive brand awarenessand customer acquisition.➢ Lead the conceptualization, planning, and execution of events and exhibitions, ensuringalignment with brand strategies.➢ Participate in local and international exhibitions to promote the brand and engage withpotential customers and partners.➢ Enhanced partner relationships and expanded the brand’s reach in international marketsthrough strategic co-marketing initiatives.➢ Optimized resource allocation, maximizing the impact of the marketing budget on branddevelopment and market penetration.

Karachi Division, Sindh, Pakistan

MBA Foundation and Elective Courses - Marketing

Karachi Division, Sindh, Pakistan

➢ Managing and delivering P&L for 6 Categories: Battery Cell, Insecticides, Shoe Care, Beauty Soap, Air Freshner and Cleaning Products➢ Develop Brand Plan 2022-23 with portfolio innovation, launches and communication way forward for increasing top line of 32%➢ Launched first ever TVC in Battery Cell Category and first ever Power Plus Shoe Care ➢ Reformulated of Insecticide Aerosol through Research and local Insights, Led first ever OOH (SMD and Vehicles Branding) which hit more than 15Mn+ eyeballs➢ Lead BTL and Trade Marketing plan nationally in LMT’s and cluster market through different activities and creative POSM➢ Successfully launched New Paradise Beauty Soap in 6 Variants➢ Approved creatives, involved in media buying & critically evaluating campaigns results ➢ Designed Power Plus 1st ever E-Commerce Strategy to unlocking the volume of 25Mn➢ Collaborate with cross-functional teams to successfully execute marketing campaigns and product launches

Karāchi, Pakistan

 Managing, Planning, and executing 360° Marketing Campaigns (ATL, BTL, TTL, Trade Marketing, Digital & E-Commerce) Involved in DVC & TVC from Idea Generation to execution, Liaison with Media agencies for Media Buying & Planning  Plan and Execute In-Store Campaigns, BA’s deployment at top LMTs, POSM Development & Placement Manage OOH Activities, Consumer Exhibitions, & On-Ground Activations Coordinate & Brainstorm with Digital agencies for content calendar development, critical evaluation & media buying Develop Partner relationship with E-retailers & Institutional (Q&ECom & B2B) for promotional campaigns to improve sale

Karachi, Pakistan

➢ Development of new target markets, products, product lines, and pricing strategies ➢ Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors ➢ Preparation and sending price quotations to relevant industrial customers. Follow up with the customers for feedback about quoted price and receipt/execution of orders from customers ➢ Explore new sales avenues and meetings with the potential leads, responding to their enquiries by sending formal quotation and business proposals, negotiating the terms and conditions of agreement/supplies, price, delivery mechanism with customers and to overcome challenges with a view to close the sales on case to case basis. ➢ Maintaining overall Pakistan’s Ports & Terminal Fuel Volume worth around monthly 250MN ➢ Supporting to Manage Pakistan Army & Pakistan Air Force Volume worth around monthly 400MN ➢ Analysis of monthly customer sales variance and co-ordination with customers regarding order trends➢ Managing Bulk Sales through coordination and liaison with GM Sales ➢ Proactively and constantly manage distributor relationships through a consultative approach ➢ Support Sr. Manager for Tenders and keeping track of ongoing tenders ➢ Planning and scheduling fuel deliveries for Distributor & Industrial customers ➢ Coordinating with the Finance Department whether the client has done the pending payments ➢ Take the lead in resolving customer complaints and ensure customer satisfactions

Karachi, Pakistan

 Responsible for developing and executing BTL activities Organizing & attending promotional events such as exhibitions, events, Annual Dealer’s Gathering across pakistan to promote brand awareness among consumers. Planning and project managing marketing events and evaluating their success Developing high quality and effective marketing & POSM materials that align correctly with the overall brand strategy Analyze brand positioning and consumer insights Analyzing potential strategic partner relationships for company marketing. Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs Creating and developing new innovative ways to communicate the company message Initiated and executed consumer promotion schemes and trade visibility drives in cohesion with the trade sales team to ensure visibility, drive penetration and generate sales Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty. Define, implement and manage all marketing communications with Card member Manage the Loyalty Card helpdesk team and all operational functions of the scheme including budget management, customer services query management of stock items and development of customer facing materials

Karachi, Pakistan

 Worked on a project for Asset Management & Tracking which Cover Asset Tagging Maintain Record of Fixed Assets Record Fixed Asset Acquisitions & Disposition in the Accounting System Assign Tag Number to Fixed Asset Maintaining Fixed Asset Register Including Capitalization, Disposal & Monthly Depreciation Run Assist to Supervising Complete Cycle of Payments (Invoice Receipt 3 way Matching, Posting in SAP) Deals with Supplier Accounts Queries & Resolve Queries Promptly Review all invoices for appropriate documentation and approval prior to payment Perform and report stock counts results Assist with other projects as needed

Karachi, Pakistan

Marketing JDIntroduced new products (Air cooler and Water Purifier in Pakistan) by developing innovation processes, marketing, and business development plans with sales, advertising, and production teams.• Determined product positioning and pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.• Assessed market competition by comparing the company's product to competitors' products.• Primary responsibility to oversee a product line and is responsible for the entire process, from the initial concept to distribution and overall sales and business development—including marketing.Finance JD To Assist Manager Corporate Affairs in generating and forwarding replies to the letters from Karachi Stock Exchange, Lahore Stock Exchange, Central Depository Company of Pakistan and Securities & Exchange Commission of Pakistan. To Assist Company Secretary & Manager Finance in the Preparation of Relevant Documents and Letters regarding Financing and Other Facilities To Assist Manager Finance in the Preparation of Relevant Documents and Letters regarding Financing and Other Facilities. To Make Bank Position & Bank Reconciliation Prepare Monthly Report Cash In Transit Preparation of withholding Tax working on a weekly basis Prepare and Deliver Funds Transfers, Facilities Renewal, Mark-up Payment, Letter of Credit Payment and other Letters and Applications to the Banks associated with the Company. Oversee the Financial and Non-Financial Information, Designing, Printing and Distribution of Annual and Quarterly Accounts of the Company to the Shareholders and Other Statutory Bodies. Prepare Relevant Documents and Files for the Board of Directors for their Quarterly and Adhoc Board Meetings. Prepare Asset Purchase and Disposal Requisition & Forward to the Chief Financial Officer for Approval

Karachi, Pakistan

 Preparation of Payment Vouchers of Vendors Preparation of Payable Reconciliation on a Monthly basis Issuance of Cheque to Various Suppliers Preparation of Final Settlement working of Field Staff Prepare Discount Letters for Internal Staff and Outsider Maintaining Record related to Payments. (like Invoices, Tax Exemption Certificate, Bank Deposit Slips, Pay Orders)

Master Of Business Administration - Mba, Brand / Marketing Management, Media Planning And Digital Marketing, 3.2

Marketing Analytics Brand Management Media Planning & Management Digital Marketing

Bachelor Of Business Administration - Bba, Business Administration, General Management, Marketing And Sales Management, 3.0 Cgpa

Strategic Marketing Service Marketing Consumer Behavior Personal Selling & Sales Promotion