As the founder of the studio, I bring over a decade of experience in delivering custom-tailored creative services. Over the years, we have collaborated with an extensive portfolio of clients, ranging from innovative startups to global multinationals such as Unilever, Pepsi, Coke Studio, 7up, Levi's, and Manoto TV.Our work has garnered significant recognition, being showcased at prestigious events and venues, including Chelsea Football Club's home stadium, the FIFA World Cup and… Show more As the founder of the studio, I bring over a decade of experience in delivering custom-tailored creative services. Over the years, we have collaborated with an extensive portfolio of clients, ranging from innovative startups to global multinationals such as Unilever, Pepsi, Coke Studio, 7up, Levi's, and Manoto TV.Our work has garnered significant recognition, being showcased at prestigious events and venues, including Chelsea Football Club's home stadium, the FIFA World Cup and YouTube's Brandcast event. Show less

As an integral part of the marketing team, I led cross-functional efforts in content creation, scriptwriting, and email marketing, serving as the strategic conduit for all company-wide creative initiatives. Also, developed and executed content strategies across various platforms, including video, static, and motion graphics, which drove impactful marketing initiatives for SadaBiz and SadaPay, leading to increased transactions and revenue growth for the company. I was responsible for… Show more As an integral part of the marketing team, I led cross-functional efforts in content creation, scriptwriting, and email marketing, serving as the strategic conduit for all company-wide creative initiatives. Also, developed and executed content strategies across various platforms, including video, static, and motion graphics, which drove impactful marketing initiatives for SadaBiz and SadaPay, leading to increased transactions and revenue growth for the company. I was responsible for collaborating closely with in-house creative teams to produce authentic, user-driven content that enhanced engagement through raw, natural assets deployed across multiple channels. Show less

Enhanced Rayn's digital presence by revamping the social media strategy and launching engaging video content, which led to a 35% increase in engagement. Also, contributed static and video services for a government partnership to redesign the polio GIS—a critical cross-platform tool used to administer 22 million vaccines, funded by the Bill & Melinda Gates Foundation. Additionally, I provided content creation services to a diverse range of clients, including those in Agritech, the… Show more Enhanced Rayn's digital presence by revamping the social media strategy and launching engaging video content, which led to a 35% increase in engagement. Also, contributed static and video services for a government partnership to redesign the polio GIS—a critical cross-platform tool used to administer 22 million vaccines, funded by the Bill & Melinda Gates Foundation. Additionally, I provided content creation services to a diverse range of clients, including those in Agritech, the restaurant industry, and a fintech venture that secured $17 million in funding. My efforts also included leading initiatives such as setting up an in-house podcast and developing comprehensive branding guidelines to cement Rayn's design language. Show less

Worked as a creative consultant for Sukali for 6 weeks. During this time period, I spearheaded their internship campaign which resulted in an overwhelming response of 130+ applications. Alongside that I consulted them on their branding and visual language while also contributing to their client-projects in the capacity of a visual artist.

For Coke Studio's critically acclaimed 14th season, I created 8 animated content pieces, consisting of 3 Lyric videos and 5 Mood Visualizers (including songs like Peechay Hutt, Ye Dunya etc). My responsibilities included overseeing the entire process from concept creation to final animation, including mood-boarding, style framing, storyboarding, and the actual animation itself. This was a groundbreaking project as it was the first time that Coke Studio collaborated with content creators to… Show more For Coke Studio's critically acclaimed 14th season, I created 8 animated content pieces, consisting of 3 Lyric videos and 5 Mood Visualizers (including songs like Peechay Hutt, Ye Dunya etc). My responsibilities included overseeing the entire process from concept creation to final animation, including mood-boarding, style framing, storyboarding, and the actual animation itself. This was a groundbreaking project as it was the first time that Coke Studio collaborated with content creators to produce digitally animated content. My work was showcased both internally and at official Coke Studio events. Show less

Launched a fast-fashion brand that was rooted in South Asian and Pakistani aesthetic. We managed to launch two collections profitably in two different seasons and generated a profit margin of over 30 percent. I was solely responsible for designing the core product while also simultaneously planning and executing marketing campaigns for the brand.

Worked in the capacity of a visual artist and a co-show host for one of their shows called "Pop Saqafat". We managed to garner about 40K+ views on the two episodes that we released during the time I worked there. Alongside this, I was also responsible for overlooking and curating their Instagram handle while occasionally showing up as a guest on their daily podcast called "De Brief". Additionally, I also shot two ads for Bandana and Eden Robe during my time there.

Managed to become a director within one year of joining the society

Managed to become a director within one year of joining the society

I co-founded a poster selling online store in the summer of 2015 with a friend from Lahore. We are the thrid online poster selling store of Pakistan. Alongside being the co-founder, I was also responsible for specifically overseeing the design department which I headed as well. Our operations were mainly based in Lahore and we provided our services all over Pakistan.