HPK Consulting provides expert export consulting services to companies looking to expand their business globally. With over 25 years of experience in various leadership roles at Greek and multinational companies, we have a proven track record of helping clients achieve their export goals.Our services include:•Export strategy and business plan development•Market research and analysis to identify new market opportunities and consumer trends•Expansion to new territories•Contract negotiation and management•Product launch coordination•Brand strategy fine-tuning•Distributor and retailer partnership building•Regulatory compliance and certification guidance for export markets•Supply chain optimization and logistics management •Trade show and event planning and management •Risk management and payment solutions to facilitate cross-border transactions

Main Responsibilities: Development of export strategy and business plan for key markets, for dairy ( yogurt, cheese) , frozen dough and vegetables, Expansion to new territories ( Italy, France, Malta, Austria, USA, etc) Negotiating and managing contracts with global customers Managing key accounts such as Carrefour, Metro, Wal-Mart, etc Coordinating the product launch into new markets Building partnerships with distributors, retailers Full P&L ResponsibilityLeverage or fine tuning of the company’s Brand Strategies in target marketsKey Achievements: Successfully opened the Italian and French market for Delta branded yogurtEstablished strong relationships with key accounts, leading to increased market share.

Under this position I was responsible for setting up and delivering a solid business plan towards achieving sustainable growth of our FMCG brands in Turkey, Russia and Balkans (Romania) through solid brand, trade and distributor management. In addition I’m responsible for the preparation / coordination of feasibility studies entailing geographic and brand expansion within the region.

Major achievements: • Re-defined business model for the Russian market with emphasis on brand development strategy. • Defined new objectives per brand based on profitability and product distinctivenessKey Roles & Responsibilities: • Full P&L responsibility • Leverage or fine tuning of the company’s Brand Strategies in the Russian market in both the retail and Foodservice & HORECA) • Coaching distributors in achieving their objectives• Prepare manage and implement annual marketing plan.• New Product Development on retail & foodservice , including co- packing agreements• Streamlining the needs of the Russian Business in logistics, sales reporting • Developing/ensuring the right processes in support of the business

Responsibility for Holland , Italy , Belgium, Middle East ( UAE, S. Arabia, Lebanon, etc)Major achievements: • Developed the market entry model for a frozen product range, aligned with the company’s channel expansion strategy. Key Roles & Responsibilities:• Prioritizing and enabling foodservice business start ups in region’s countries • Direct negotiation with major International Key Accounts (Cinnabon, Mrs. Fields cookies, Mc Café • Communicating Int’l B2B knowledge, as a basis for coordinated strategic decisions

Major achievements: • Developed the entry model to start-up the foodservice business and penetrate a highly competitive market.• Launched innovative product range. Promoted competitive advantages and succeeded in rapid customer-base expansion, through differentiation Key Roles & Responsibilities:• Formulation and implementation of growth strategy for the Greek foodservice Market in line with corporate objectives. • Full P&L responsibility of the foodservice business • Design and launch of new products/ market development in the frozen category • Formation of dynamic management and sales team• Direct negotiations with Key Accounts• Reporting to position : 25 colleagues

Key Roles & Responsibilities• Strategic planning and control of the catering business division ( Knorr, Hellmann’s etc)• New Products and market development• Budgeting & forecasting• Team management and training• Reporting to position : 15 colleagues

Key Roles & Responsibilities• Development and execution of product marketing plans (Knorr , Hellmann’s, Alsa) • New Product Development responsibilities• Budgeting and controlling of A&SP expenses• Product profitability evaluation

Key Roles & Responsibilities• Active involvement in marketing planning, market research and packaging development (Avin Lubricants line)