Responsible for Business and Strategy.Greenware (wwww.greenwaresolutions.com) is a leading Enterprise WealthTech solutions provider to B2B players. Our Multi-Asset SaaS platform (covering MF, Equities, FD, Bonds, PMS, AIF etc) and domain expertise is leveraged by leading Financial Distributors, Stock Brokers, Wealth Managers, Banks and AMCs.

The Elevate is a boutique digital and business consulting firm focussing on WealthTech, EdTech and HealthTech, with strong AI expertise.

Responsible for Digital - Strategy, Business, Platforms, Alliances, Marketing at WhiteOak Group – PMS, AIF, MF - B2B & B2CManaged 60 plus alliances spanning digital distributors, content and discovery platforms, transactional platformsResponsible for customer experience, journeys, funnel optimization on AMC, non-AMC (BSE, MFU, NSE) platformsRevamped AMC website, built and launched Investor App, 5 group websites within a 1 year spanRolled out Generative AI based customer service solution on Whatsapp Bot with Live Agent SupportEnabled real time close looping of customer drop off journeys leading to double digit Winback %Over 40% share of business (digital to total) in volume terms Highest growth in social media followers of all AMCs. Industry leading CPC, CPV metrics for digital campaigns

Strategize and develop an Investment Market Place for Retail Customers as a DIY model Develop an online platform for Corporate Liability Clients for their MF investmentsResponsible for PnL, Strategy, Platforms, Compliance for both B2C and B2B propositions

Lead digital strategy at IIFL Securities LimitedFunctional and business ownership of Mutual Fund distribution across all digital channels for DIY customers, RMs and Channel partnersManage Content and Organic traffic for IIFL group websites

Functional and business ownership of Reliance Mutual Fund across all digital assets (website, mobile app, mobile responsive website, tablet) for retail investorsPivotal in setting up the digital framework for Mutual Fund businessRevamped all digital assets leading to exponential digital business growth.Highest digital revenue amongst all AMCs

Creating and managing an online platform offering Licensing and Merchandising solutions for IPs from the Entertainment industry

Internal Communications management for HSBC and RBS employees during RBS acquisition programmeSocial media strategy and Ad media value tracking

Functional and revenue generation ownership of www.hsbc.co.in for retail banking customersRolled out HSBC's first mobile banking solutionEnabled real time propensity based cross selling solution, replicated in Asia PacHighest growth in Digital revenue in Asia Pac

Enable new Internet and Mobile banking services for ICICI Bank retail customers.Manage Bank's online bill payment service.Launched ICICI Bank's first ever Mobile Banking solution

Product design for ACL Wireless Instant Messenger application across various domains viz SMS, GPRS, WIB, STK, etc.