Design and develop interactive dashboards using Adobe workspace and Tableau to support business decision making and measure performance of product and organizational KPI's.Tracking traffic on the client's website using Adobe analytics and evaluating website performance, content value and campaign/marketing performance evaluation. Monitoring video analyticsTroubleshooting if any discrepancies in the data are found and recommending fixes.Working on report writing by providing insights… Show more Design and develop interactive dashboards using Adobe workspace and Tableau to support business decision making and measure performance of product and organizational KPI's.Tracking traffic on the client's website using Adobe analytics and evaluating website performance, content value and campaign/marketing performance evaluation. Monitoring video analyticsTroubleshooting if any discrepancies in the data are found and recommending fixes.Working on report writing by providing insights to clients. Show less

• Design and develop interactive dashboards using Site Catalyst and Tableau to support business decision making and measure performance of product and organizational KPIs.• Developed various Dash boards depending upon the business requirements and published in the server.• Integrating of data from single as well as multiple data sources using Joins and Data Blending.• Experienced in designing the customized interactive dashboards using Tableau concepts like Actions… Show more • Design and develop interactive dashboards using Site Catalyst and Tableau to support business decision making and measure performance of product and organizational KPIs.• Developed various Dash boards depending upon the business requirements and published in the server.• Integrating of data from single as well as multiple data sources using Joins and Data Blending.• Experienced in designing the customized interactive dashboards using Tableau concepts like Actions, Filters, Parameters, Groups, Hierarchy etc.• Generated regular, Ad-Hoc reports using Tableau.• Performed Text Analysis on user data. Analyzing online user behavior and performing Sentiment Analysis.• Identifying the top organic/top paid post. • Tracking websites and visualizing data for a variety of clients Mastering Adobe Analytics• Design data and analytics solutions to deliver meaningful product insights and prepare analytical reports/dashboards on a daily, weekly, bi-weekly and monthly basis.• Experience with Digital Analytics, Consumer Insights, Marketing Analytics.• Developing effective reporting and Dashboards with an objective to evaluate marketing performance.• Experience with Digital Analytics, Consumer Insights, Marketing Analytics.• Troubleshooting tags if any discrepancies in the data are found and recommending tag fixes.• Monitoring Video Analytics.• Design and develop interactive dashboards using Adobe workspace to support business decision making and measure performance of product and organizational KPIs.• Retrieving data from the database by writing SQL queries for reporting purpose.• Providing key findings/ insights to client. Show less