Haritima Gupta Email & Phone Number

New York, Ny, Us

New York, United States

- Strategize, execute, and optimize marketing campaigns to elevate fan engagement and boost customer acquisitions.- Design, develop, and maintain a modern data platform architecture to manage fan engagement.- Oversee prioritization, sprint management, and resourcing while coordinating long-term strategic planning to ensure the smooth operation of the marketing platform.- Facilitate cross-functional collaboration with key stakeholders to align marketing efforts with businessobjectives.

New York, United States

- Led the development and implementation of robust marketing reporting solutions by integrating Adobe Clicks data with customer demographics.- Created and maintained a suite of 200+ tailored dashboards in Tableau for evaluating various marketing channels, fulfillment methods, omnichannel performance, and media networks.- Partnered closely with CRM teams to assess customer behavior in response to diverse marketingcampaigns and events while applying advanced customer churn data science models to improve predictive accuracy.- Optimized data collection processes and streamlined architecture for mixed media modeling to enhance ROI analysis.- Developed innovative, privacy-compliant solutions for managing customer activity log data to ensure full adherence to evolving privacy regulations.- Orchestrated Mixed Media Modeling and helped optimize Marketing spend by 25%. This was done with vendor Publicis Sapient.

Jersey City, New Jersey, United States

- Redesigned and optimized the customer lifecycle measurement architecture by enhancing MDMprocesses.- Revitalized the analytics team by introducing innovative design methodologies for MicroStrategy andTableau reporting systems.- Integrated advanced technologies to establish a cohesive business intelligence (BI) architecture thataligned with business objectives.- Consolidated multiple analytics tools and streamlined data flow by transitioning from SSIS to Informatica, achieving greater cost-effectiveness and improving data integration processes.

New York, United States

- Guided the BI team to deliver omnichannel reporting and analysis solutions, fostering a culture ofinnovation and excellence.- Innovated and improved marketing strategies by implementing advanced customer reporting systems,providing in-depth insights into customer behavior, product penetration, and sales trends.- Integrated the new Microsoft D365 supply chain platform with the re-architected BI system, ensuringseamless operational support for business processes.- Created cost-saving planning tools by integrating Sky Pad data with Google Analytics, reducing vendorexpenses and improving financial outcomes by managing all reporting processes internally.- Established a new ETL process with delta loads, resulting in a 10x increase in performance and efficiency, which optimized data processing and improved the speed and accuracy of reporting and analytics.- Designed a unified channel view that incorporated wholesale shipments and sales data by leveragingMicrosoft tools like SQL Server, SSIS, Azure Data Lakes, and Power BI.

New York, United States

- Architected and deployed omnichannel reporting and analysis systems to analyze customer behavioracross online channels, enhancing the omnichannel shopping experience.- Transformed and optimized database architecture by creating innovative data warehouses with integrated data lakes and marts.- Elevated promotion effectiveness by enabling real-time sales snapshots from POS systems every 5minutes, enabling immediate adjustments to strategies during peak seasons for the West Coast market.- Integrated the MicroStrategy reporting portal with SharePoint, providing store employees with real-time access to essential sales, margins, and promotion data.- Drove financial data aggregation, plan data management, and planning system integration as well asmarketing and inventory improvements.

Berkeley Heights, New Jersey, United States

- Directed a team of 50 offshore developers across 5 major projects with a focus on resolving criticaloperational issues for field representatives.- Built and launched a transaction service mobile app along with a standardized reporting template for field representatives, which streamlined data collection and improved client scheduling and engagement.- Developed a database security model that enabled clients to access customized views tailored to theirspecific needs, complete with company-specific branding.

Warren County, New Jersey, United States

- Transitioned all MicroStrategy development efforts in-house while progressing from an independentcontributor to a crucial team member within a 200+ workforce.- Evaluated consumer behavior at large-scale public events, such as soccer matches, providing data-driven insights that informed demographic studies and brand strategies.- Analyzed billboard effectiveness by utilizing advanced location data and traffic analysis, identifying optimal advertising locations and maximizing the impact of outdoor advertising.- Configured the entire MicroStrategy platform, including I-Server, Web Server, and Narrowcast, during the initial evaluation phase of the project.- Collaborated with business partners to define precise statistical metrics using R, improving the accuracyand reliability of data reporting.- Developed a comprehensive demographics data mart by working closely with data architects to design and implement the project schema.

Fast paced BI tools agnostic team which helped me understand minute technical details and Pre Sale Operations.

First introduction to software development life science ad various technologies which garnered my interest towards Business Intelligence and its importance.