Haritima Gupta Email & Phone Number

New York, NY, US

New York, United States

- Strategize, execute, and optimize marketing campaigns to elevate fan engagement and boost customer acquisitions.- Design, develop, and maintain a modern data platform architecture to manage fan engagement.- Oversee prioritization, sprint management, and resourcing while coordinating long-term strategic planning to ensure the smooth operation of the.

New York, United States

- Led the development and implementation of robust marketing reporting solutions by integrating Adobe Clicks data with customer demographics.- Created and maintained a suite of 200+ tailored dashboards in Tableau for evaluating various marketing channels, fulfillment methods, omnichannel performance, and media networks.- Partnered closely with CRM teams to.

Jersey City, New Jersey, United States

- Redesigned and optimized the customer lifecycle measurement architecture by enhancing MDMprocesses.- Revitalized the analytics team by introducing innovative design methodologies for MicroStrategy andTableau reporting systems.- Integrated advanced technologies to establish a cohesive business intelligence (BI) architecture thataligned with business.

New York, United States

- Guided the BI team to deliver omnichannel reporting and analysis solutions, fostering a culture ofinnovation and excellence.- Innovated and improved marketing strategies by implementing advanced customer reporting systems,providing in-depth insights into customer behavior, product penetration, and sales trends.- Integrated the new Microsoft D365 supply.

New York, United States

- Architected and deployed omnichannel reporting and analysis systems to analyze customer behavioracross online channels, enhancing the omnichannel shopping experience.- Transformed and optimized database architecture by creating innovative data warehouses with integrated data lakes and marts.- Elevated promotion effectiveness by enabling real-time sales.

Berkeley Heights, New Jersey, United States

- Directed a team of 50 offshore developers across 5 major projects with a focus on resolving criticaloperational issues for field representatives.- Built and launched a transaction service mobile app along with a standardized reporting template for field representatives, which streamlined data collection and improved client scheduling and engagement..

Warren County, New Jersey, United States

- Transitioned all MicroStrategy development efforts in-house while progressing from an independentcontributor to a crucial team member within a 200+ workforce.- Evaluated consumer behavior at large-scale public events, such as soccer matches, providing data-driven insights that informed demographic studies and brand strategies.- Analyzed billboard.

Fast paced BI tools agnostic team which helped me understand minute technical details and Pre Sale Operations.

First introduction to software development life science ad various technologies which garnered my interest towards Business Intelligence and its importance.