Hari Viswanathan 🇺🇸 🇮🇱 Email & Phone Number

United States

New York, Ny, Us

Director of Product Marketing focussed on Go-to market for Augury's strategic partnerships and alliances

San Francisco, Ca, Us

San Francisco, California, Us

Built and grew Plate IQ's product marketing team into a center of excellence within the company, generating over $6M in marketing attributed ARR in under 20 months.

San Francisco, California, Us

Reno, Nevada, Us

Acquired in 2023. https://www.suasnews.com/2023/10/a-new-era-for-aviation-safety-and-efficiency-uavionix-acquires-iris-automation/Drove content-led product marketing to rank Iris for critical high value keywords, increasing visit-to-lead conversion by 354%Increased lead acquisition by 325%Improved rankings for high value keywords on search engines by 14% Performed competitive analysis to build better sales narratives for the sales teamCreated buyer personas and related sales enablement resources to support the sales teamCreated and executed a content generation strategy that drove grew qualified inbound traffic by 325%

Burlingame, California, Us

San Francisco, California, Us

Berkeley, California, Us

Generated over $30,000 in sales in my first month on the jobCreated a compelling sales narrative around the business benefit of increasing diversity in the manufacturing workforce and the opportunity to reach previously untapped pools of talent. Successfully navigated a change in sales narrative with a focus on hiring in a COVID-19 pandemicLed a cross-functional team of demand generation executives, customer success and talent acquisition to build over $1M of pipeline in under 3 monthsBuilt strategic partnerships contracts with 15 major engineering, and manufacturing companies, placing 15 women in under 2 months

Washington Dc, Us

Founding-team VP of Growth and Operations, leading a cross-functional team in product marketing, growth initiatives and sales enablementLed the sales team to hit the first $1 million in Annual Recurring Revenue in under 12 monthsHired and built a demand generation team, generating over $40 million in pipeline Negotiated complex contracts that intersected Service Level Agreements, commercial pricing and security compliance needsBuild user personas and ideal customer profiles that enhanced the team’s ability to position products, demonstrate value, and engage with prospectsCollaborated with Product and Design teams to develop sales collateral used by the sales team to develop and nurture leadsDeveloped product positioning and messaging informed by user research, market insights, and product understandingObtained critical security compliance certification (SOC2) to enhance the sales team's ability to sell into federal and national security organizationsAnalyzed sales lifecycle, user and utilization data to create and implement product growth strategiesOwned the Customer Relationship Management (CRM) system, generating weekly user and sales analytics to inform strategySuccessfully led a product transition from consumer-grade software to enterprise software.

Washington Dc, Us

Led the sales team to hit the first $1M in Annual Recurring Revenue in under 12 monthsHired and built a demand generation team, generating over $40M in pipeline Negotiated complex contracts that intersected Service Level Agreements, commercial pricing and security compliance needs

San Francisco, California, Us

Established go-to-market strategy for APIs and AI-based applications targeted to SMB and enterprise e-commerce, retail tech, CPG, and logistics companiesLed and managed a 3 person sales team, adding over $4 million in annual recurring revenue in under 4 yearsLed a product marketing team to develop messaging framework and digital marketing strategy (email campaigns, blogs, paid ads, organic search, social media marketing) for new product launches, which increased monthly MQLs by over 100%Translated technical features into narratives on customer use cases to educate sales team, increasing conversion rate 33% and average annual contract value over 150%Collected and analyzed customer feedback to share with executive, and product, engineering teams to prioritize product development and feature release scheduleNegotiated significant enterprise-level contracts with F500 companies like Microsoft, Walmart, Citibank and Facebook

Boston, Ma, Us

Performed private equity due diligence on US$ 200 million buyout of a Japanese snack manufacturer by the Carlyle Group, developing a market expansion strategy in IndonesiaPrivate equity due diligence on a leading vertically integrated Indonesian poultry producer, developing an acquisition and expansion strategy Led in-depth market research that included on-the-ground interviews, analyzing government statistics and running consumer surveys

Boston, Ma, Us

Worked strategy consulting cases, commercial due diligence, and go-to-market strategy projects focused on Asia Pacific

Designed a career pathing framework that maps salary grades and roles within the organization to Lominger leadership development competencies, enabling employees to map out their career path within the organization, and allowing management to retain and develop key talent, high and solid performers

Newtown, Pa, Us

Helped to expand an Israeli tech start-up’s business to Indonesia, where Israeli companies face difficulties operating. Achieved this by sourcing and engaging local Indonesian Chinese-owned companies, using them to resell the software, and basing the sales and support team in Singapore

Secured NUS Vice President’s backing to set up a water-policy research collaboration between Singapore and a water consortium of 6 Great Lakes Universities in the US. Edited the flagship journal of the Institute for Water Policy, "The WaterLeader" to be released for the Singapore International Water Week which highlighted the effect of climate change, the recent trend of flooding and water-related natural disasters, and effective responses in mitigating their impact.

Stockholm, Se

Wrote a business strategy paper for a high tech ceramics start-up to enter the defense ballistics protection market in Europe. Conducted research into 4th-generation nuclear fuel, and hybrid roller bearings for offshore wind turbines and heat shielding plates for a certain European fighter jet.In addition, I also developed a technique of using MRI-scanned images of patient’s knee joints to obtain unique surface curvature data to manufacture knee-implants that fit the patient’s joint surface perfectly. Collaborated with orthopaedic surgeons from Karolinska Institute to design medical prototypes for use in treating arteriosclerosis.

Education record

Bachelors Of Engineering, Mechanical Engineering, Double Minor In Technopreneurship & Management

Zell Entrepreneurship Program, Exchange Student

Bachelor'S-Exchange, Mechanical Engineering, Business