Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ Email and Phone Number
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Product Marketing โข Go-to-Market โข B2B Enterprise TechI'm a senior founding-team & cross-functional product marketing leader experienced in building compelling sales narratives that translate product capabilities into sales and marketing initiatives, generate customer insights that inform product strategy, and lead go-to-market. I have a proven track record, generating the crucial first $1M of recurring revenue within 12 months at 2 of my previous tech companies. I'm very good at breaking down complex technical products in ways that key decision makes can understand and appreciate. I like working with data and insights and pair that with a deep empathy for the user experience to craft effective go-to-market strategy for new products. I've been a founding team leader (Employee #5) on 3 startups to date:Semantics3 (Y-Combinator W13) - Profitable within 4 yearsKittyhawk.io (Boeing HorizonX portfolio co) --> Crossed $1M ARR within 12 monthsDaughters of Rosie (K9 Ventures & Kapor Capital portfolio co) --> Signed contracts with over 15 manufacturers to hire more women into the workforce and placed close to 20 women in less than 2 months on the job. Iris Automation (Y-Combinator S16) - Advisor ---> Grew lead gen and website conversions by 3.25x in under 4 weeks.I'm a former management consultant, and bring that experience to the table in building high growth B2B SaaS businesses, often operating cross-functionally across various roles like demand generation, product management, customer success, finance, and HR to achieve sustainable revenue growth.
Ue Systems
View- Website:
- uesystems.com
- Employees:
- 275
- Company phone:
- +1-929-323-4593
- Company email:
- info@augury.com
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Ue SystemsUnited States
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Director Of Product MarketingAugury Aug 2022 - PresentNew York, Ny, UsDirector of Product Marketing focussed on Go-to market for Augury's strategic partnerships and alliances -
Growth AdvisorPhoton Commerce Oct 2020 - PresentSan Francisco, Ca, Us -
Marketing DirectorPlate Iq Jan 2022 - Aug 2022San Francisco, California, UsBuilt and grew Plate IQ's product marketing team into a center of excellence within the company, generating over $6M in marketing attributed ARR in under 20 months. -
Product Marketing ManagerPlate Iq Nov 2020 - Aug 2022San Francisco, California, Us
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Product Marketing Advisor / InvestorIris Automation Inc Mar 2020 - Mar 2021Reno, Nevada, UsAcquired in 2023. https://www.suasnews.com/2023/10/a-new-era-for-aviation-safety-and-efficiency-uavionix-acquires-iris-automation/Drove content-led product marketing to rank Iris for critical high value keywords, increasing visit-to-lead conversion by 354%Increased lead acquisition by 325%Improved rankings for high value keywords on search engines by 14% Performed competitive analysis to build better sales narratives for the sales teamCreated buyer personas and related sales enablement resources to support the sales teamCreated and executed a content generation strategy that drove grew qualified inbound traffic by 325% -
Growth AdvisorMaker Oct 2020 - Jan 2021Burlingame, California, Us -
Product Marketing AdvisorBitesize Aug 2020 - Jan 2021San Francisco, California, Us -
Vice President Of Business DevelopmentDaughters Of Rosie Jan 2020 - Jul 2020Berkeley, California, UsGenerated over $30,000 in sales in my first month on the jobCreated a compelling sales narrative around the business benefit of increasing diversity in the manufacturing workforce and the opportunity to reach previously untapped pools of talent. Successfully navigated a change in sales narrative with a focus on hiring in a COVID-19 pandemicLed a cross-functional team of demand generation executives, customer success and talent acquisition to build over $1M of pipeline in under 3 monthsBuilt strategic partnerships contracts with 15 major engineering, and manufacturing companies, placing 15 women in under 2 months -
Vice President, Growth And OperationsKittyhawk May 2018 - Jan 2020Washington Dc, UsFounding-team VP of Growth and Operations, leading a cross-functional team in product marketing, growth initiatives and sales enablementLed the sales team to hit the first $1 million in Annual Recurring Revenue in under 12 monthsHired and built a demand generation team, generating over $40 million in pipeline Negotiated complex contracts that intersected Service Level Agreements, commercial pricing and security compliance needsBuild user personas and ideal customer profiles that enhanced the teamโs ability to position products, demonstrate value, and engage with prospectsCollaborated with Product and Design teams to develop sales collateral used by the sales team to develop and nurture leadsDeveloped product positioning and messaging informed by user research, market insights, and product understandingObtained critical security compliance certification (SOC2) to enhance the sales team's ability to sell into federal and national security organizationsAnalyzed sales lifecycle, user and utilization data to create and implement product growth strategiesOwned the Customer Relationship Management (CRM) system, generating weekly user and sales analytics to inform strategySuccessfully led a product transition from consumer-grade software to enterprise software. -
Vp Of SalesKittyhawk Sep 2018 - Nov 2018Washington Dc, UsLed the sales team to hit the first $1M in Annual Recurring Revenue in under 12 monthsHired and built a demand generation team, generating over $40M in pipeline Negotiated complex contracts that intersected Service Level Agreements, commercial pricing and security compliance needs
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Head Of Sales And MarketingSemantics3 (Acq By Hearst Media) May 2014 - May 2018San Francisco, California, UsEstablished go-to-market strategy for APIs and AI-based applications targeted to SMB and enterprise e-commerce, retail tech, CPG, and logistics companiesLed and managed a 3 person sales team, adding over $4 million in annual recurring revenue in under 4 yearsLed a product marketing team to develop messaging framework and digital marketing strategy (email campaigns, blogs, paid ads, organic search, social media marketing) for new product launches, which increased monthly MQLs by over 100%Translated technical features into narratives on customer use cases to educate sales team, increasing conversion rate 33% and average annual contract value over 150%Collected and analyzed customer feedback to share with executive, and product, engineering teams to prioritize product development and feature release scheduleNegotiated significant enterprise-level contracts with F500 companies like Microsoft, Walmart, Citibank and Facebook -
Senior Management ConsultantL.E.K. Consulting Feb 2014 - May 2014Boston, Ma, UsPerformed private equity due diligence on US$ 200 million buyout of a Japanese snack manufacturer by the Carlyle Group, developing a market expansion strategy in IndonesiaPrivate equity due diligence on a leading vertically integrated Indonesian poultry producer, developing an acquisition and expansion strategy Led in-depth market research that included on-the-ground interviews, analyzing government statistics and running consumer surveys -
Management ConsultantL.E.K. Consulting Jan 2013 - Jan 2014Boston, Ma, UsWorked strategy consulting cases, commercial due diligence, and go-to-market strategy projects focused on Asia Pacific
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External Contractor - Kraft Foods Malaysia Human Resources DepartmentKraft Foods Malaysia May 2012 - Jul 2012Designed a career pathing framework that maps salary grades and roles within the organization to Lominger leadership development competencies, enabling employees to map out their career path within the organization, and allowing management to retain and develop key talent, high and solid performers
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Applications EngineerSolidcam Jul 2011 - Dec 2011Newtown, Pa, UsHelped to expand an Israeli tech start-upโs business to Indonesia, where Israeli companies face difficulties operating. Achieved this by sourcing and engaging local Indonesian Chinese-owned companies, using them to resell the software, and basing the sales and support team in Singapore -
Research Assistant, External Relations And CollaborationsInstitute For Water Policy, Lee Kuan Yew School Of Public Policy Dec 2010 - May 2011Secured NUS Vice Presidentโs backing to set up a water-policy research collaboration between Singapore and a water consortium of 6 Great Lakes Universities in the US. Edited the flagship journal of the Institute for Water Policy, "The WaterLeader" to be released for the Singapore International Water Week which highlighted the effect of climate change, the recent trend of flooding and water-related natural disasters, and effective responses in mitigating their impact.
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Intern: Research And EngineeringDiamorph Ab Aug 2009 - Aug 2010Stockholm, SeWrote a business strategy paper for a high tech ceramics start-up to enter the defense ballistics protection market in Europe. Conducted research into 4th-generation nuclear fuel, and hybrid roller bearings for offshore wind turbines and heat shielding plates for a certain European fighter jet.In addition, I also developed a technique of using MRI-scanned images of patientโs knee joints to obtain unique surface curvature data to manufacture knee-implants that fit the patientโs joint surface perfectly. Collaborated with orthopaedic surgeons from Karolinska Institute to design medical prototypes for use in treating arteriosclerosis.
Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ Skills
Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ Education Details
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Product Marketing Alliance -
National University Of SingaporeDouble Minor In Technopreneurship & Management
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Reichman UniversityExchange Student
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Kth Royal Institute Of TechnologyBusiness
Frequently Asked Questions about Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ
What company does Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ work for?
Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ works for Ue Systems
What is Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ's role at the current company?
Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ's current role is Product Marketing Leader focused on Machine Health, AI + IOT, Fintech, Payments Tech.
What is Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ's email address?
Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ's email address is ha****@****ail.com
What is Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ's direct phone number?
Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ's direct phone number is +192592*****
What schools did Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ attend?
Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ attended Product Marketing Alliance, National University Of Singapore, Reichman University, Kth Royal Institute Of Technology.
What are some of Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ's interests?
Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ has interest in Civil Rights And Social Action, Poverty Alleviation, Arts And Culture, Economic Empowerment.
What skills is Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ known for?
Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ has skills like Business Development, Business Strategy, Strategy, Management, Management Consulting, Entrepreneurship, Data Analysis, E Commerce, Robotics, Engineering, Research, Big Data.
Who are Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ's colleagues?
Hari Viswanathan ๐บ๐ธ ๐ฎ๐ฑ's colleagues are Darren Desaulniers, Luciano Queiroz, Bob Tah, Aynara Freitez, Daniel Lambourne, Stephanie Kadish, Jerome Silanga.
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