Harjot Sahota Email & Phone Number

I independently managed all operations for a digital training programme aimed at individuals delivering the Arts Award, enabling over 1,000 people to attend online sessions over 12 months. By maximising bookings on set dates, I increased the profitability of our training operations and streamlined processes to improve overall efficiency and enhance the customer journey. I also supported the organisation of bespoke face-to-face sessions across the UK.

London, England, United Kingdom

MVF is a global customer generation business that generates over 10 Million leads and 13 Million users in high-intent affiliate traffic for its clients each year.At MVF I lead content strategy for the ABM and Demand Marketing functions including the following responsibilities:• Managed content strategy and planning framework for the team• Content & copywriting for articles, ads, digital assets, events, and sales materials• Website ownership including web content creation, updates, and optimisation• Improved high-intent organic traffic by 48% resulting in a 3.5x increase in inbound inquiries leading to pipeline growth• Supported team in achieving 466% of client onboarding targets through ABX campaigns powered by content strategy• Ownership of customer experience program including website and content personalisation across channels• Persona and messaging development for MVFs ICP• Reporting on content performance across campaigns and delivering insights• Search engine optimisation and SEO strategy ownership of the new site• Development of events content for co-marketing campaigns with Google, Meta, Tiktok, Linkedin, Taboola, and other partners.I spearhead content strategy that targets some of the world's biggest brands with tailored content that I produce according to persona research to support MVFs campaigns and new business acquisition goals. I continuously monitor the performance of content and assets utilised at each stage of the buying journey and report on this while optimising content, creative, and ads.In short, I am the content powerhouse that fuels our B2B ABM and Demand Generation activity. MVF has offices in the United Kingdom and the United States.

United Kingdom

After establishing strong rapport with various enterprises, I made the strategic choice to pivot my attention towards an independent marketing path.In my capacity as a freelance marketing consultant, I seamlessly amalgamated my expertise in SEO and content creation to provide comprehensive strategies for a diverse portfolio of clients. Working alongside 35-40 businesses, I intricately developed compelling content and astutely integrated SEO strategies, resulting in a noteworthy enhancement of their online presence and remarkable strides in search engine rankings.

United Kingdom

Cannock Gates Ltd stands as a cornerstone in the UK's industry, renowned for crafting premium, artisanal wooden gates, metal gates, railings, accessories, and garden products.In my role as the digital marketer, I assumed a pivotal role, overseeing the complete landscape of the company's digital marketing endeavors. Spearheading this charge, I architected and executed a robust SEO strategy, which led to exceptional strides in digital sales. My strategic efforts manifested in substantial advancements across over 1000 monitored keywords, resulting in a remarkable surge in monthly organic website traffic. Moreover, I adeptly navigated and rectified the residual challenges from the prior occupant's position, ensuring a seamless transition towards progress.

Stafford

Online For Equine stands as a family-driven enterprise fueled by a dedication to equine well-being and delivering top-tier gear for riders.Within this dynamic environment, I took the reins, orchestrating marketing endeavors that produced a phenomenal 100% surge in daily organic website traffic, accomplished within a mere 6-month window. Simultaneously, I orchestrated a substantial ascent in the company's Google search engine rankings, showcasing our online presence. A pinnacle achievement was the design and execution of a highly impactful Black Friday campaign, resulting in an astonishing 77% surge in revenue, dwarfing the previous year's performance. Moreover, I expertly guided a compact team, steering them toward a series of triumphs spanning diverse marketing campaigns.

Online Marketing Surgery, a distinguished digital marketing agency hailing from the West Midlands, has been acclaimed with numerous awards for its top-tier services, encompassing SEO, PPC, and web development.In my role, I capably managed an impressive roster of 15-20 client accounts while actively participating in the overall team management of 35. Among my distinguished clientele were industry giants such as Carphone Warehouse, Gunnebo, and Northskull. My contributions to these engagements yielded transformative outcomes, notably evidenced by a remarkable surge in organic website traffic for one client – from a modest 100 to a staggering 12,000 visitors per month. As a pivotal member of a compact team, I played an essential role in achieving the noteworthy distinction of being recognized as "Business of the Year," an esteemed local accolade that lauds our outstanding achievements.

Performance (Acting)

Level 3 Diploma