Harjot Tatla Email & Phone Number

Canada

Richmond Hill, Ontario, Canada

Toronto, Ontario, Canada

Clients: Boston Pizza, TJX Canada & WINNERS, Wawanesa Insurance, Home Hardware

Toronto, Canada Area

Clients: Volvo Car Canada, Canadian Blood Services, Special Olympics Canada, Brown-Forman (Tequila Herradura), Foodland Ontario, HSBC• Collaborated with cross-functional teams including Creative, Strategy and Production to develop integrated creative campaigns within budget• Led integrated agency team with media to create well-rounded quarterly plans and campaigns for clients (Marketing - Traditional, Digital, Social & Search; Sales; Experiential)• Led content review from earned… Show more Clients: Volvo Car Canada, Canadian Blood Services, Special Olympics Canada, Brown-Forman (Tequila Herradura), Foodland Ontario, HSBC• Collaborated with cross-functional teams including Creative, Strategy and Production to develop integrated creative campaigns within budget• Led integrated agency team with media to create well-rounded quarterly plans and campaigns for clients (Marketing - Traditional, Digital, Social & Search; Sales; Experiential)• Led content review from earned media partnerships with clients and creative leads• Led budget management and revenue forecast reporting • Worked closely with VP Accounts to identify growth opportunities for agency • Trained and directed account executives to foster their development and growth• Most notable work: Tequila Herradura Legend product launch, Volvo Canada Virtual FIKA series, Volvo x Casca World Car Free Day promotion. Show less

Toronto, Ontario, Canada

Clients: Brown-Forman (Tequila Herradura), GSK (Breathe Right, Thrive, Tums), Special Olympics Canada, Metrolinx PRESTO• Led the planning and implementation of integrated campaigns (TV, radio, digital, social, in-store/POS), website redesign, educational toolkits (videos, sell sheets, ppt decks), and promotional materials (brochures)• Led accounts including: - Special Olympics Canada, most notably the 50th Anniversary "Challenge Accepted" Campaign- Metrolinx PRESTO, most… Show more Clients: Brown-Forman (Tequila Herradura), GSK (Breathe Right, Thrive, Tums), Special Olympics Canada, Metrolinx PRESTO• Led the planning and implementation of integrated campaigns (TV, radio, digital, social, in-store/POS), website redesign, educational toolkits (videos, sell sheets, ppt decks), and promotional materials (brochures)• Led accounts including: - Special Olympics Canada, most notably the 50th Anniversary "Challenge Accepted" Campaign- Metrolinx PRESTO, most notably the new illustration look and feel - Tequila Herradura, most notably the brand website redesign (herradura.com)• Led the communication between clients, internal departments, and media agencies as the main point of contact building strong relationships• Managed day-to-day financials, overall budget management and assisted in identifying revenue growth opportunities• Trained and supervised account coordinators to foster the development of account executive Show less

Toronto, Canada Area

Clients: Brown-Forman (Tequila Herradura and el Jimador), GSK (Abreva, Breathe Right, Spectro, Thrive, Tums), Special Olympics Canada, Metrolinx PRESTO• Led and supported the day-to-day project management and campaign execution for clients• Led the communication between internal departments and supported in the communication between clients and media partners• Trained account service interns to foster the development of account coordinators

Toronto, Canada Area

Client: Sobeys Inc.• Led and supported the day-to-day project management and campaign executions • Oversaw and assisted in development of retail promotional materials (shopper marketing, in-store POS, flyers), microsites, integrated campaigns (TV, radio, digital, social), and social insight analytics

Toronto, Canada Area

• Supported the day-to-day account management for clients including RSA Johnson Insurance, GetAssist, Interaxon Muse, Unilever Becel• Served as a liaison between clients, internal departments, media agencies, and vendors• Developed and maintained campaign-management documents (e.g. scope of work, creative briefs, timelines, contact reports, budget control reports) to meet client requests in a timely and service oriented manner• Led weekly status calls with integrated agency partners… Show more • Supported the day-to-day account management for clients including RSA Johnson Insurance, GetAssist, Interaxon Muse, Unilever Becel• Served as a liaison between clients, internal departments, media agencies, and vendors• Developed and maintained campaign-management documents (e.g. scope of work, creative briefs, timelines, contact reports, budget control reports) to meet client requests in a timely and service oriented manner• Led weekly status calls with integrated agency partners and clients• Handled challenging billing issues and job reconciliations to ensure accuracy • Trained and supervised account service interns to foster the development of account coordinators• Oversaw creative department with Executive Creative Director to monitor creative resources for current campaigns and allocated upcoming projects accordingly Show less

Toronto, Canada Area

• Supported several teams in day-to-day deliverables for clients including Unilever Becel, Nestle Purina, Interaxon Muse, and New Business Development • Led the re-positioning of Lowe Roche’s social media brand persona and strategy with strategic department to develop a strong online brand presence • Managed development of request for proposals through strategy, creative, and studio• Developed and managed work back schedules to track project timelines• Generated contact reports… Show more • Supported several teams in day-to-day deliverables for clients including Unilever Becel, Nestle Purina, Interaxon Muse, and New Business Development • Led the re-positioning of Lowe Roche’s social media brand persona and strategy with strategic department to develop a strong online brand presence • Managed development of request for proposals through strategy, creative, and studio• Developed and managed work back schedules to track project timelines• Generated contact reports capturing next steps and deliverables from internal and client meetings• Created traffic reports for media agency partners and tracked talent cycles for live campaigns• Developed monthly budget control reports and managed invoices issued to clients• Performed extensive research on competitors in client categories • Updated and managed content for client’s website on CMS platform Show less

Toronto, Canada Area

• Managed multiple client accounts on Twitter, Facebook, and LinkedIn to maximize online engagement• Coordinated content calendars through the use of Excel to remain organized and up-to-date with trending topics for each day• Communicated with cross-functional departments including Creative, Management, and Clients• Analyzed data through Sprout Social and Hootsuite Pro and provided recommendations to the clients regarding engaging content based on link click and response rates•… Show more • Managed multiple client accounts on Twitter, Facebook, and LinkedIn to maximize online engagement• Coordinated content calendars through the use of Excel to remain organized and up-to-date with trending topics for each day• Communicated with cross-functional departments including Creative, Management, and Clients• Analyzed data through Sprout Social and Hootsuite Pro and provided recommendations to the clients regarding engaging content based on link click and response rates• Contributed ideas to strategic meetings with clients to effectively engage online communities Show less