Michael Harrell Email & Phone Number

Kirkland, Wa, Us

Taking on freelance roles for various digital marketing and communications projects spanning content, audience management, editorial, creative, and social media, including:- leading database migration to new CRM solutions for seven-figure non-profit- creating messaging plan for solar infrastructure startup for B2B and B2G installation solutions- feature roadmap and GTM strategy for stealth development startup- performing market and program analysis for display and SEM strategies- partnership development and technical messaging for blockchain investment platform in traditional media, including initial coin offering and planned NASDAQ IPO

Bellevue, Washington, Us

As the leader for Educative's top-of-funnel and earned media strategy, I contributed to monthly b2c billables growth by over 50% and project managed the marketing action on the launch of Educative Enterprise, a first in its class engineering enablement platform for software engineers. Drove seven-figure projected b2b revenue of 40+ new leads with end-to-end go-to-market leadership for SaaS launch o refined product messaging in partnership with technical product team and business marketing lead o owned creative briefs and BoM for design, email, content SEO/SEM, and paid/performance demand generation functions (Hubspot) o coordinated with sales team to define leads, improve pipeline, and draft product marketing sales enablement material throughout the buyer journey including presentations, product guides, white papers, and ebooks o identified target audience and addressable market for paid advertising, keyword research, and budget allocation across Google Ad, Meta Business, and display networks ▪ Grew b2c billables by 50% by developing and maintaining brand messaging and product positioning for all marketing communications and PR o grew organic social reach by 50% and doubled CTR with new target, cadence, and channel strategy o created internal pillars and voice guide; coached sales and marketing stakeholders to unify presentation o grew executive engagement and publishing 4x across blogs, social, and external publishing, including featured op-eds, articles, blogs, podcasts, webinars, and partner interviews o created consumer-facing product marketing materials for course library ▪ Led customer insight and feedback initiatives to drive engagement, product development, and differentiation o created survey for users and extended audience of software developers (Hubspot, Typeform) o researched and maintained regular competitive analysis of products, brands, markets, and experts

With the launch of a new digital publishing network, I was responsible for the creation, scaling, and management of a syndicated content partnership network on social, email, and native channels in addition to as-needed project leadership for a number of go-to-market launches of mobile applications, websites, and media properties.▪ Generated over $3 million in new revenue through managed media syndication program o sourced, onboarded, and managed b2b relationships with 18 client and vendor partnerso created and maintained performance dashboards, including definition of KPIs and attribution standards o editorial leadership to ensure brand standards, attribution, and audience best fit for hosted stories▪ Directed go-to-market projects with in-house agency for internal and external products o drove over 500,000 engagements supporting the release of Ben-Hur for MGM Studios o grew 300,000 users to mobile application launch: technical MVP, marketing, and project schedules for 12 Tomatoes mobile application (iOS and Android)

Seattle, Washington, Us

I joined GreaterGood.com as a social media content coordinator and rapidly advanced with my mastery of our content, audience, and business understanding. I finished leading my own team across email, social media, search engine, paid advertising, and native content creation, including mobile application product roadmaps and serving as an in-house agency manager with external buyers to target our audiences.▪ Doubled net revenue with strategic, targeted campaigns in defined lifestyle interest vertical o grew quarterly ecommerce sales by 50% and display advertising revenue by 75% o grew engagement by over 25% through editorial, content optimization, and page differentiation o improved email open rates from 1.8% to 4.3% with improved subject line, designs, and cadence ▪ Doubled team headcount based on scaling need, including two shared resources o defined team operations and subject matter expertise, providing career tracking and development o drafted seasonal campaign and day-to-day process for collateral and channel strategy across SEO/SEM, social, email, and native content ▪ Grew content throughput by 30% and improved average revenue by 25% with updated processes o adapted and implemented scrum & agile methodologies for continuous content development o integrated disparate lifestyle interest categories based on audience research and cross-channel posting ▪ Doubled ecommerce revenue and grew search engine and social click-through by 50% through enhanced product selection and on-page placement o worked closely with product and promotions to determine relevant offerings and sales opportunities ▪ Grew display advertising revenue by 35% with new networks, waterfall, and price priority order management▪ Defined the eBible website and mobile application product roadmap, including go-to-market efforts for the blog platform, display advertising integrations, and audience/content management standards

Moxy Commerce created one of the first second-screen experiences for traditional media consumption, offering seamless integration of TV or OTT programming with ecommerce via context-sensitive product placement. We were and early partner to CineMoi US. As a founding employee, I contributed directly to executive team developing a second-screen experience app, partnering with digital media startup to launch a new subscription television channel, including:▪ Developed partnerships with leading lifestyle brands to support launch of subscription TV network o maintained contact rolodex, company and individual contact informationo initiated partnerships with leading lifestyle brandso edited and provided pitch collateral to potential vendor partners for mobile application placementmapo coordinating a launch event for pop culture influencers▪ Driving product go-to-market strategy for time-aware mobile applicationo developing wireframes and app architecture for the development teamo participating in strategy sessions to develop a longterm technology roadmap

Delivered first-tier technical support to Verizon Wireless customers, including:- auditing and case management for billing disputes- handling contract reviews and device upgrades, sales, and feature tutorials- troubleshooting device and network functions

Designed and prepared all print communications, including:- writing program copy for various programs including arts, childcare, education, and others- consulting on design and launch of new website with integrated private social network- working with local businesses and NPOs to deliver services and facilities to community

Owned database management and product sales across various online storefronts, including:- writing product copy detailing media condition and publication information- responding to customer inquiries via e-mail and phone- pricing reviews and sales comparison to competitively price product- warehousing and shipping management

Bachelor Of Science - Bs, Marketing Management

English Language And Literature, General