Michael Harrell Email & Phone Number

Kirkland, WA, US

Taking on freelance roles for various digital marketing and communications projects spanning content, audience management, editorial, creative, and social media, including:- leading database migration to new CRM solutions for seven-figure non-profit- creating messaging plan for solar infrastructure startup for B2B and B2G installation solutions- feature.

Bellevue, Washington, US

• As the leader for Educative's top-of-funnel and earned media strategy, I contributed to monthly b2c billables growth by over 50% and project managed the marketing action on the launch of Educative Enterprise, a first.
• Grew b2c billables by 50% by developing and maintaining brand messaging and product positioning for all marketing communications and PR o grew organic social reach by 50% and doubled CTR with new target, cadence, and.
• Led customer insight and feedback initiatives to drive engagement, product development, and differentiation o created survey for users and extended audience of software developers (Hubspot, Typeform) o researched and.

• With the launch of a new digital publishing network, I was responsible for the creation, scaling, and management of a syndicated content partnership network on social, email, and native channels in addition to.
• Generated over $3 million in new revenue through managed media syndication program o sourced, onboarded, and managed b2b relationships with 18 client and vendor partnerso created and maintained performance dashboards.
• Directed go-to-market projects with in-house agency for internal and external products o drove over 500,000 engagements supporting the release of Ben-Hur for MGM Studios o grew 300,000 users to mobile application.

Seattle, Washington, US

• I joined GreaterGood.com as a social media content coordinator and rapidly advanced with my mastery of our content, audience, and business understanding. I finished leading my own team across email, social media.
• Doubled net revenue with strategic, targeted campaigns in defined lifestyle interest vertical o grew quarterly ecommerce sales by 50% and display advertising revenue by 75% o grew engagement by over 25% through.
• Doubled team headcount based on scaling need, including two shared resources o defined team operations and subject matter expertise, providing career tracking and development o drafted seasonal campaign and day-to-day.
• Grew content throughput by 30% and improved average revenue by 25% with updated processes o adapted and implemented scrum & agile methodologies for continuous content development o integrated disparate lifestyle.
• Doubled ecommerce revenue and grew search engine and social click-through by 50% through enhanced product selection and on-page placement o worked closely with product and promotions to determine relevant offerings and.
• Grew display advertising revenue by 35% with new networks, waterfall, and price priority order management

• Moxy Commerce created one of the first second-screen experiences for traditional media consumption, offering seamless integration of TV or OTT programming with ecommerce via context-sensitive product placement. We were.
• Developed partnerships with leading lifestyle brands to support launch of subscription TV network o maintained contact rolodex, company and individual contact informationo initiated partnerships with leading lifestyle.
• Driving product go-to-market strategy for time-aware mobile applicationo developing wireframes and app architecture for the development teamo participating in strategy sessions to develop a longterm technology roadmap

Delivered first-tier technical support to Verizon Wireless customers, including:- auditing and case management for billing disputes- handling contract reviews and device upgrades, sales, and feature tutorials- troubleshooting device and network functions

Designed and prepared all print communications, including:- writing program copy for various programs including arts, childcare, education, and others- consulting on design and launch of new website with integrated private social network- working with local businesses and NPOs to deliver services and facilities to community

Owned database management and product sales across various online storefronts, including:- writing product copy detailing media condition and publication information- responding to customer inquiries via e-mail and phone- pricing reviews and sales comparison to competitively price product- warehousing and shipping management

Bachelor Of Science - Bs, Marketing Management

English Language And Literature, General